Responsibilities

• Plan, execute, and optimize Google Ads campaigns, including Search, Display, and Shopping.
• Manage and maintain Google Merchant Center, including product feed optimization, troubleshooting disapprovals, and improving product visibility.
• Develop and execute email and SMS marketing campaigns, including promotional flows, lifecycle campaigns, and automation.
• Build, manage, and grow social media presence across platforms including YouTube, Instagram, TikTok, and others.
• Create and manage content strategies tailored to each platform (short-form video, reels, ads, etc.).
• Analyze campaign performance across all channels and optimize for ROI, CAC, and conversion rates.
• Conduct A/B testing on ads, landing pages, email campaigns, and creatives.
• Collaborate with design and content teams to produce high-performing ad creatives and marketing assets.
• Manage retargeting campaigns and customer segmentation strategies.
• Optimize website funnels and landing pages to improve conversion rates.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 - 4 years of experience in digital marketing.
• Proven experience managing Google Ads and Google Merchant Center.
• Experience with email and SMS marketing platforms (e.g., Klaviyo, Attentive, or similar).
• Strong understanding of social media platforms, including YouTube, Instagram, and TikTok.
• Experience with paid social advertising and content strategy.
• Strong analytical skills and experience using tools such as Google Analytics.
• Ability to manage multiple campaigns and projects in a fast paced environment.
• Strong communication and problem solving skills.

Preferred

• Experience in e-commerce or direct-to-consumer (DTC) brands.
• Familiarity with platforms such as Shopify or BigCommerce.
• Experience with conversion rate optimization (CRO) and funnel building.
• Basic knowledge of SEO and content marketing strategies.
• Experience working in high growth startups or scaling companies.
• Familiarity with marketing automation and customer segmentation strategies.

Benefits

• HMO medical plans.
• Dental and vision coverage.
• 401(k) with company match.
• Paid holidays and sick time.
• Employee discounts.