Responsibilities

• Develop marketing plan for target audience to hit defined goals for new customer acquisition
• Orchestrate integrated marketing programs (channel, messaging, execution, optimization, measurement), both inbound and ABM, that maximize marketing qualified leads into sales-ready opportunities
• Work closely with Marketing Ops and CRM system (Salesforce) to ensure all leads, contacts and accounts are properly assigned to sales teams at the right time in the buyer journey
• Proactively collaborate with Marketing stakeholders to define needs to support integrated campaign planning initiatives (e.g. digital, sales enablement, content assets, events, webinars, etc.).
• Proactively manage third party vendors and budget to drive demand and maintain campaign calendar
• Act as marketing subject matter expert on segment and collaborate with segment-specific sales teams
• Monitors industry landscape to develop go-to-market strategies to reach target personas and identify gaps
• Develop ongoing testing strategy to increase engagement, brand awareness, and drive additional demand into the pipeline for sales to action
• Report to leadership on a weekly/monthly cadence and recommended actions for improved results
• Maintain expertise in account-based marketing best practices, tactics, trends. Shares insights and recommendations with management for improving process and results.