VP, Lifecycle Marketing and Loyalty
IPSY
USA (Remote)
$225K/yr - $275K/yrIn-houseFull-timeSenior level15+ years exp.
13 days ago
Digital Loyalty Journey Lead
Irvine, CA (Hybrid)
$122K/yr – $143K/yrSenior Level3+ years expFull time
Posted 6 days ago
Job Summary
Own and lead the Loyalty Growth squad’s operations and end-to-end experimentation, turning insights into prioritized tests, coordinating cross-functional partners, and driving learnings into scalable actions that grow customer value.
- growth oriented backlog and test calendar ownership
- facilitate cross-functional alignment across Marketing, Product, Analytics, Tech, and Operations
- translate results into playbooks and practical next steps
Job Description
Responsibilities
- Coordinate the cross-functional Loyalty Growth Squad, organizing working sessions, clarifying owners and next steps, and keeping partners across Marketing, Digital Product, Technology, Analytics, Operations, Media, and CRM aligned on agreed initiatives.
- Maintain and organize the experimentation backlog, translating customer insights, behavioral data, and partner ideas into documented hypotheses and potential tests for prioritization with the Head of Loyalty.
- Facilitate sprint planning and execution, tracking deliverables, timelines, dependencies, resource needs, and success measures against agreed priorities.
- Review customer analytics and journey insights with Analytics partners to surface friction points, unmet needs, and audience opportunities for further exploration.
- Develop test briefs, hypotheses, KPIs, and measurement requirements in partnership with Analytics; document results and actionable learnings.
- Support the handoff of successful tests to marketing, product, technology, and operations owners, documenting playbooks, requirements, and lessons that can inform scaling decisions.
- Partner in product and experience discovery when new capabilities are needed, gathering customer problems, business requirements, and test learnings for consideration by product and technology roadmap owners.
- Apply agile and test-and-learn practices within the squad, recommending process improvements that increase execution speed while protecting customer experience and operational feasibility.
- Prepare regular updates on the experiment pipeline, delivery status, results, and recommended next steps for the Head of Loyalty and cross-functional working teams.
- Develop effective working relationships across Taco Bell and Yum!, collaborating and resolving day-to-day issues through influence and timely escalation when decisions are needed.
Requirements
- Experience: 3-5+ years of experience in growth marketing, lifecycle marketing, CRM, loyalty, digital marketing, customer experience, or related roles; experience in QSR, retail, DTC, or another consumer business is a plus.
- Growth Mindset: You naturally look for opportunities to improve customer behavior and business performance and know how to translate a broad challenge into a focused hypothesis that can be tested.
- Customer Obsessed: You use quantitative and qualitative customer insights to understand friction, uncover unmet needs, and design better experiences across the customer lifecycle.
- Test-and-Learn Oriented: You are comfortable experimenting, learning quickly, adapting based on results, and recognizing that a well-designed test can create value even when the original hypothesis is not proven.
- Strategic + Analytical: You can connect test results to defined growth goals, interpret data with analytics partners, and recommend practical next steps.
- Cross-Functional Collaborator: You have experience coordinating projects with partners across marketing, product, technology, analytics, operations, media, or creative, and can build alignment without direct authority.
- Agile Operator: You are familiar with sprint routines, iterative testing, and project or backlog tracking; hands-on experience coordinating a test calendar or backlog is a plus.
- Digital Fluency: You understand digital customer ecosystems and how channels such as app, web, email, push, SMS, paid media, and in-restaurant experiences can work together to influence customer behavior.
- Strong Communicator: You can organize working sessions, explain findings clearly, and prepare concise status updates and recommendations for your manager and partner teams.
- Education: Bachelor's degree or equivalent work experience; advanced degree a plus.
Benefits
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
KFC Europe
From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.
Lausanne, Vaud, CHE
57 employees (5 in marketing)
Salaries
Posted range
$122K/yr – $143K/yr
Taken straight from the job posting.
Loyalty median pay in the United States
Most pay falls between $90K and $149K. Based on 140 salaries.
Marketing Team
Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%
Headcount Trend
Current headcount: ~58
Links
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