Digital & Linear Media Specialist

Boise, ID (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel media buying, optimization, and measurement across Social, Programmatic, Streaming/CTV, and OOH, collaborating with planning and creative teams to translate data into efficient campaigns.

  • Drive targeting strategy, bidding, pacing, and campaign configuration across owned channels and external vendors.
  • Share insights, platform updates, and optimization recommendations with internal teams to strengthen media strategy.

Job Description

Responsibilities

  • Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels
  • Partner with third-party Out-of-Home vendors on placements, avails, and recommendations
  • Build and maintain relationships with key digital media vendors and streaming partners
  • Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels
  • Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration
  • Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations
  • Provide reporting and analytics support, including coordinating standardized vendor reports
  • Share campaign insights, platform updates, and optimization recommendations with internal teams
  • Serve as an internal resource for CTV and Display creative best practices and evolving platform trends
  • Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement

Requirements

  • 1–3 years of experience in digital media buying or related media roles
  • Experience buying across social, programmatic, streaming, display, and digital media platforms
  • Curiosity and comfort with emerging AI technologies, with the ability to thoughtfully incorporate AI into day-to-day workflows to increase efficiency and uncover insights.
  • Working knowledge of Out-of-Home media fundamentals
  • Familiarity with platforms such as The Trade Desk, DV360, and other premium media vendors is preferred
  • Strong understanding of digital targeting, bidding, optimization, and media buying best practices
  • Analytical mindset with experience in campaign reporting and performance analysis
  • Strong communication, organization, and problem-solving skills
  • Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously

Preferred

Benefits

  • 100% Employee Owned
  • Opportunity for Bonus
  • Paid Parking at our office locations
  • 401 (k) plan with a match
  • Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
  • A generous time off program, including family leaves and volunteer work
  • Great clients!!
Drake Cooper logo

Drake Cooper

Drake Cooper is an advertising agency that builds brands for the ambitious. We work with clients around the country and have developed a reputation for having one of the most collaborative work styles in the industry. We specialize in working with mid-sized brands and have tailored our services to be of maximum value to organizations of that size, as opposed to huge corporations or small businesses.Drake Cooper was founded in 1978, and we are very proud to be one of the few independent, employee-owned agencies in the United States. We work hard for our clients and have an average Net Promoter Score of 85, which is likely why our clients stay with us four times longer than the average client-agency relationship tenure.

Founded in 1978
Boise, Idaho, USA
97 employees (40 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
21 (22% of company)