Digital Fundraising Manager, Liive

Dallas, TX (Remote)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the development and delivery of fundraising programs with Heart LIIVE, recruiting creators, growing peer-to-peer fundraising, and coordinating across national and regional partners.

  • Define and pursue fundraising goals and program milestones
  • Recruit and onboard content creators for LIIVE
  • Collaborate with internal teams to ensure program success and reach annual income targets

Job Description

Responsibilities

  • Develop fundraising goals with existing creators who partner with the American Heart Association through American Heart Association LIIVE, cultivate relationships, and educate Heart mission initiatives.
  • Share in the development of fundraising programs, including innovation and critical thinking to overcome obstacles and anticipate program gaps.
  • Create collateral materials to support the development and growth of these programs.
  • Help build the pipeline to achieve annual income goals.
  • Recruit new content creators to participate in American Heart Association Liive.
  • Increase engagement in American Heart Association Liive and increase peer-to-peer fundraising.
  • Proficient in Microsoft Suite of products including Access, Excel, Outlook, PowerPoint, and Word.
  • Knowledgeable with gaming/streaming platforms including TwitchTV, TikTok, YouTube, and Instragram.
  • Must be comfortable making phone calls, reaching out via email and using Discord to effectively communicate with external and internal Association customers.
  • Collaborate with National and Regional counterparts in other areas of the organization.

Requirements

  • 3 years of relevant experience in fundraising, sales, or equivalent type experience.
  • University/College degree or equivalent experience preferred.
  • Understanding of gaming culture and content creator space.
  • Experience in peer-to-peer fundraising.
  • Demonstrated community organization skills with the ability to recruit, train and lead volunteers effectively.
  • Excellent oral and written communication skills, particularly consumer-oriented writing.
  • Project management - consistent track record of meeting deadlines.
  • Excellent design and creative communication development skills.
  • Strong interpersonal skills and the willingness to work with all social strata, occupations, and backgrounds.
  • Presentation skills for small and large groups.

Benefits

  • medical, dental, vision, disability, and life insurance
  • robust retirement program that includes an employer match and automatic contribution
  • employee assistance program
  • employee wellness program and telemedicine, and medical consultation
  • Paid Time Off (PTO) at a minimum of 16 days per year for new employees
  • 12 paid holidays off each year
  • Tuition Assistance - We support the career development of all employees.
American Heart Association logo

American Heart Association

4.3 Glassdoor

Welcome to the American Heart Association’s movement to change the future of health and be the progress that ensures longer, healthier lives for all. By driving breakthroughs in science, policy, and care – together -- we can overcome today’s biggest health challenges and transform lives every day. The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. We are advocates of good health and promoters of positive behaviors, nutritious eating habits and healthy lifestyles. We also fund cutting-edge research and professional education programs. We promise to have an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular health.Join our communities:Facebook: http://facebook.com/AmericanHeart X: http://x.com/American_Heart YouTube: http://www.youtube.com/American_HeartPinterest: http://pinterest.com/americanheart Instagram: http://instagram.com/american_heartTikTok: https://tiktok.com/@americanheartassociationHeart News: http://twitter.com/heartnews ASA Facebook: http://facebook.com/AmericanStrokeASA X: https://X.com/American_StrokeScience News: https://x.com/AHAScienceCPR Facebook: https://www.facebook.com/AHACPRCPR X: https://x.com/heartCPR Go Red for Women Facebook: https://www.facebook.com/goredforwomen Go Red for Women X: http://twitter.com/goredforwomenAdvocacy Facebook: https://www.facebook.com/yourethecureAdvocacy X: https://x.com/AmHeartAdvocacy

Founded in 1924
Dallas, Texas, USA
11K employees (645 in marketing)
86% recommend to a friend
95% CEO approval

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all American Heart Association salaries

Funding

Total Funding
$4.6M
Last Raise
$100K
Grant, 7 months ago

Funding History

  • Aug 2025
    Grant • $100K
  • Jul 2024
    Grant • $2.7M
  • Jun 2024
    Grant • $690K

Traffic Signals

Monthly Visitors
7.5M
Monthly Google Ads Budget
$925.3K
Traffic Source Mix
Search
50.5%
Direct
42%
Referral
6%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~11.1K

Recent News

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Digital Fundraising Manager, Liive

American Heart Association · Dallas, TX · Remote