Responsibilities - Lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels. - Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards. - Lead and optimize the organization’s primary digital experiences – including websites, navigation and end-to-end user journeys – using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals - Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences - Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation – including AI-enable publishing processes, A/B testing and digital standards stewardship – while mentoring junior team members and promoting operational excellence Requirements - Bachelor's Degree in Digital marketing, communication, computer science or related field. Four (4) years of relevant experience may be considered in lieu of a degree, in addition to the required experience below Required - 3 years experience in digital strategy and/or content management with progressive responsibility, including experience with complex enterprise websites Required Preferred - Experience with healthcare websites - Experience with testing platforms Benefits - An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance. - Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance. - Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being. - Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement. - The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.