Digital Experience & Marketing Technology Manager

Responsibilities

• Review website briefs, Figma files, design concepts, mockups, and agency build kits for alignment with company UX standards, accessibility expectations, measurement needs, technical dependencies, and digital best practices.
• Provide actionable feedback on navigation, content hierarchy, user journeys, calls-to-action, responsive design, and overall experience quality before internal IT development.
• Establish and maintain scalable digital review frameworks, standards, and governance processes; stay current on evolving user expectations and industry practices.
• Ensure website requirements, designs, layouts, and digital assets align with WCAG AA standards and address accessibility early in development.
• Use Siteimprove, Conductor Website Monitoring, Google Search Console, Google Analytics, and related platforms to monitor accessibility, website quality, search visibility, content quality, measurement, and optimization opportunities across the portfolio.
• Translate findings into clear business requirements; partner with IT, agencies, analytics, and search teams to prioritize remediation, resolve recurring issues, and improve website quality, reliability, and user experience.
• Maintain awareness of evolving accessibility standards, regulatory expectations, and digital compliance requirements.
• Support operational management of OneTrust, including website scans, cookie discovery, categorization, consent-management processes, and updates to tracking requirements.
• Partner with Privacy, Legal, IT, and agency teams to maintain compliant digital experiences and assess the impact of technology changes on cookies, analytics, consent, and measurement.
• Partner with the Search Marketing Manager to support paid search, SEO, AEO, and GEO governance, providing technical review of agency recommendations, requirements, and deliverables.

Requirements

• Bachelor's degree in UX Design, Web Design, Computer Science, or a related degree program.
• 5+ years of experience in digital marketing, website operations, marketing technology, digital experience, or a related field.
• Strong understanding of website design processes, UX principles, digital governance, agency collaboration, and review of Figma designs, website comps, mockups, and digital assets.
• Experience with Google Analytics 4, Google Search Console, Google Ads, Microsoft Advertising, SEO platforms such as Semrush, Conductor, or Ahrefs, OneTrust or similar consent-management platforms, Siteimprove or similar quality/accessibility platforms, and website monitoring tools such as Conductor.
• Working knowledge of digital analytics, measurement requirements, tracking considerations, website health indicators, and WCAG AA accessibility standards.
• Technical understanding of HTML, CSS, JavaScript, cookies, tracking technologies, and digital analytics concepts, with the ability to translate technical findings into clear business requirements.
• Strong communication and collaboration skills across IT, agencies, analytics partners, and business stakeholders; ability to manage multiple priorities and drive initiatives through completion.
• Practical experience applying AI, automation, and emerging technologies, including proficiency with Microsoft Copilot and working knowledge of ChatGPT, Claude, and AI agent technologies.

Preferred

• Experience in healthcare, pharmaceuticals, or another regulated industry, including support for enterprise website portfolios.
• Experience establishing digital governance frameworks and partnering with agencies and technical teams in a complex digital environment.
• Experience with Adobe Workfront or similar project-management platforms and improving digital operations through automation or AI-enabled workflows.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.
• The total compensation may also include restricted stock units and discretionary awards, depending on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.