Responsibilities

• Support for Digital Experience Strategy and Execution - Support the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs.
• Collaborate with the Director to identify areas for improvement in digital experience and help implement enhancements.
• Act as a key point of contact for marketing teams, ensuring seamless communication and alignment on digital priorities.
• Develop and maintain project timelines and task lists, effectively coordinating multiple projects simultaneously.
• Help coordinate and oversee the implementation of website and app updates, including feature rollouts, content changes, and performance optimizations.
• Advocate for user-first design principles, ensuring digital platforms provide accessible, user-centric experiences that resonate with healthcare consumers.
• Integrate website and app strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns.
• Serve as a support resource for cross-functional teams, including marketing, creative, IT, and analytics, to ensure digital experience initiatives are aligned and executed efficiently.
• Collaborate with marketing leadership and service line marketing teams to integrate campaigns, promotions, and content into digital platforms while adhering to established standards and protocols.
• Liaise with external vendors, agencies, and partners to support website and app initiatives as needed.

Requirements

• Required Minimum Education: Bachelors Marketing or Bachelors Digital Communications and Media/Multimedia or Bachelors Webmaster and Web Management or Bachelors Other / Related Field or Bachelors Business Administration/Management or Bachelors Business Information Systems
• Required Minimum License(s) and Certification(s): All certifications are required upon hire unless otherwise stated.
• Additional License(s) and Certification(s):
• Required Minimum Experience: Minimum 5 years of experience in digital marketing, website/app management, or a related role. Required Experience defining consumer experiences across a multichannel ecosystem. Required Demonstrated success in supporting digital initiatives and optimizing customer experiences. Required
• Required Minimum Skills: Experience with website and app management tools (e.g., SiteCore,WordPress, Adobe Experience Manager, or similar CMS platforms). High Basic understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript). High Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms. High Familiarity with behavioral analysis tools, including: Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, Optimizely Medium Knowledge of SEO, accessibility (WCAG standards), and usability best practices. High Familiarity with user testing, product usability and A/B testing High Experience with collaboration and workflow tools such as Jira, Trello, or Asana. Medium Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously. High Proven ability to create and maintain documentation and workflows. High Experience in supporting cross-functional teams to execute digital projects and initiatives. High Analytical mindset with the ability to interpret data and provide actionable insights. High Excellent communication and interpersonal skills to collaborate effectively with internal and external teams. High Proactive and resourceful problem solver with a focus on delivering results. High Detail-oriented with a commitment to quality and accuracy. High Highly adaptable and able to thrive in a dynamic, fast-paced environment. High A passion for improving digital healthcare journeys and delivering meaningful, user-focused experiences. High