Responsibilities

• Lead the CRO strategy and experimentation roadmap across the digital customer journey.
• Optimize Shopify landing pages, product pages, funnels, checkout, navigation, offers, and lead capture.
• Partner with Paid Media and Growth teams to improve post-click performance and overall CAC/CPA efficiency.
• Analyze customer behavior using analytics, heatmaps, session recordings, funnel analysis, and customer feedback.
• Develop and prioritize experiments based on business impact, confidence, and effort.
• Improve digital merchandising, AOV, bundles, cross-sells, upsells, and offer architecture.
• Optimize mobile experiences and remove UX or technical friction that impacts conversion.
• Partner with developers, designers, marketing, creative, product, and external agencies to execute improvements.
• Own initiatives from problem identification → hypothesis → build → test → measurement → implementation.

Requirements

• 7+ years of experience in CRO, eCommerce, digital experience, growth, product optimization, or related disciplines.
• Deep, hands-on Shopify experience is required.
• Proven experience owning CRO strategy and experimentation for a high-growth digital business.
• Experience supporting businesses with significant paid media investment, ideally $500K–$1M+ per month.
• Strong understanding of paid media, landing pages, funnels, offers, UX, merchandising, and customer journeys.
• Experience with A/B testing, analytics, heatmaps, session recordings, and behavioral analytics.
• Strong quantitative and analytical skills with the ability to translate insights into action.
• Excellent project management, prioritization, and execution skills.
• Comfortable working in a fast-paced, entrepreneurial environment with imperfect information.