Responsibilities

• Own Bask & Lather's CRO Strategy
• Develop and own the company's conversion optimization roadmap.
• Prioritize initiatives based on customer insights, analytics, and revenue impact.
• Build and maintain a structured experimentation program.
• Establish best practices for continuous optimization across the ecommerce experience.
• Plan, execute, and analyze A/B and multivariate tests across: Homepage; Collection pages; Product Detail Pages (PDPs); Cart; Checkout; Navigation; Search; Landing pages; Mobile shopping experience; Promotional campaigns; Subscription flows; Product bundles; Upsell and cross-sell experiences.
• Continuously identify and eliminate friction throughout the customer journey by improving: Mobile usability; Information hierarchy; Product discovery; Navigation; Site speed; Checkout experience; Product page layouts; Trust signals; Reviews placement; Product education; Purchase confidence.
• Analyze customer behavior using: Shopify Analytics; GA4; Triple Whale; Microsoft Clarity; Heatmaps;
• Identify: Conversion barriers; Drop-off points; Navigation issues; Cart abandonment opportunities; Mobile UX improvements; Revenue opportunities.
• Optimize: Product merchandising; Collection organization; Product recommendations; Search experience; Collection filters; Bundles; Cross-sells; Upsells; Promotional messaging; Product badges; Social proof placement.

Requirements

• 4+ years of experience in Conversion Rate Optimization for a high-growth DTC ecommerce brand.
• Deep experience with Shopify Plus.
• Strong understanding of ecommerce analytics.
• Experience planning and executing A/B testing programs.
• Experience with GA4, Shopify Analytics, and customer behavior tools.
• Strong understanding of UX principles and consumer psychology.
• Proven ability to increase conversion rate and revenue through experimentation.
• Excellent analytical and problem-solving skills.
• Strong project management and prioritization abilities.
• Exceptional written and verbal communication skills.

Preferred

• Triple Whale
• Microsoft Clarity
• Intelligems
• Shoplift
• VWO
• Optimizely
• Convert
• Dynamic Yield
• Rebuy
• Klaviyo