Own CRO and personalization across pages and paid landers with a data driven experimentation roadmap, focused on driving on-site conversion from key segments.

• Own CRO and personalization strategy, analytics, and technology.
• Develop and maintain an aggressive experimentation and insights roadmap.
• Execute continuous optimizations across web surfaces.
• Create personalized and highly targeted website experiences based on key segments and personas.
• Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience.
• Spot and troubleshoot bugs and other issues within existing landing pages
• Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests.
• Own paid landing page performance and help increase efficiency from paid programs.
• Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs.
• Report frequently on what you are learning and share insights about our ICP and CRO activities.