Responsibilities

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths.
• Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences.
• Manage CMS infrastructure, component libraries, and site governance.
• Continuously improve site speed, schema, crawlability, and site health.
• Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests.
• Run a disciplined experimentation program across landing pages, forms, CTAs, and flows.
• Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes.
• Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations.
• Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery.
• Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability.

Requirements

• 3–5 years in web development, conversion optimization, or digital experience management.
• Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required).
• Demonstrated CRO and experimentation experience, with results you can point to.
• Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance.
• Strong analytics: GA4, heat mapping and session recording, and performance reporting.
• A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove.

Preferred

• Experience marketing into healthcare or regulated industries; familiarity with HIPAA considerations.
• Experience with ABM platforms, intent data, personalization, or attribution tooling.
• Comfort in Figma and close collaboration with design.

Benefits

• Remote first work environment
• Health, Dental, Vision, Life and Disability Insurance options available day one.
• 401K - with match and immediately vested.
• 17 company holidays, 2 floating holidays plus competitive paid time off policy
• Internal Advancement Opportunities