Responsibilities

• Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
• Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
• Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline
• Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
• Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
• Track prior experiments to build on learnings and avoid redundancy
• Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
• Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
• Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status
• Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic

Requirements

• 2-4 years of experience in CRO, digital marketing, UX research, or web analytics
• Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
• Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
• Working knowledge of GA4 for funnel analysis and performance tracking
• Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
• Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
• Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
• Experience working within a B2B SaaS or enterprise marketing organization

Benefits

• Equity & Rewards
• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Insurance & Financial Security
• Medical, dental, and vision coverage
• 401(k) retirement plan with company match
• Life and disability insurance
• Health and dependent care FSA
• Voluntary benefits (hospital, accident, critical illness)
• Employee Assistance Program (EAP)
• ARAG pre-paid legal
• NATIONWIDE pet insurance
• Cancer Care program
• Global business travel medical insurance
• Work Perks & Flexibility
• Home office allowance
• Mobile phone reimbursement
• Wellness & Lifestyle
• Wellness coach
• Wellness/gym reimbursement
• Fertility coverage
• Adoption & surrogacy reimbursement