Responsibilities

• Enterprise Website Strategy & Optimization – Own the strategic roadmap for Corus' website ecosystem, identifying enhancements that improve patient experience and conversion.
• Partner with agencies to oversee website migrations and upgrades across a multi-location network, delivering scalable, high-quality solutions.
• Translate business needs into clear website priorities, recommending new content, service pages, and other improvements that strengthen digital performance.
• Oversee website governance and project execution, ensuring requests are appropriately prioritized, routed, and completed.
• Local Search, Listings & Online Reputation Management – Drive the health and performance of business listings and local search visibility across 55+ practice locations.
• Partner with agency teams to strengthen online reputation across the network.
• Evaluate emerging search trends, including AI-powered search experiences, and recommend initiatives that increase visibility and patient discovery.
• Establish enterprise standards for listings, digital profiles, and reputation management to ensure high performance across all markets.
• Performance & Growth – Own project execution within Asana, creating project plans, coordinating cross-functional workstreams, and improving templates for repeatable success.
• Establish the performance framework and build scalable reporting for Corus' digital ecosystem, defining KPIs and success metrics across organic growth.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field.
• 5–8 years of experience managing digital marketing programs that drive organic visibility and patient acquisition.
• Experience supporting multi-location brands, franchise, or enterprise digital marketing programs required (Dental Service Organization experience strongly preferred).
• Familiarity of AI search optimization — how LLMs surface brand information and how to structure content to influence that presence.
• Strong project management skills required with experience using platforms such as Asana, Monday.com, Teamwork, or similar.
• Experience leading external agencies or vendor partners to deliver strategic initiatives and business outcomes.
• Analytical mindset with experience using data, KPIs, and reporting to inform decisions.

Benefits

• Competitive total rewards package with an employee benefits program that includes comprehensive medical, dental and vision coverage, and an employee & family assistance program.