Responsibilities

• Research competitor backlink profiles to identify valuable link-building opportunities.
• Prospect and evaluate websites, blogs, directories, publications, and other relevant platforms.
• Identify high-authority and industry-relevant domains for backlink acquisition.
• Develop personalized cold email outreach campaigns.
• Write compelling outreach messages designed to secure high-quality placements.
• Conduct link-building outreach through LinkedIn and other relevant platforms.
• Build and maintain long-term relationships with publishers, bloggers, journalists, webmasters, and influencers.
• Identify opportunities for guest posting, editorial placements, partnerships, and digital PR.
• Monitor and audit backlink profiles using SEO and analytics tools.
• Evaluate the quality and relevance of potential backlinks.

Requirements

• At least 2 years of proven experience in link building and SEO outreach.
• Strong understanding of off-page SEO and backlink acquisition.
• Practical knowledge of modern SEO principles and best practices.
• Experience researching and evaluating backlink opportunities.
• Proficiency with SEO and outreach tools.
• Excellent written communication skills.
• Ability to create personalized and persuasive outreach messages.
• Strong research and analytical abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple outreach campaigns simultaneously.

Preferred

• Experience working in an SEO agency or in-house SEO team.
• Experience with local link building.
• Experience with digital PR campaigns.
• Familiarity with content-led link building.
• Experience working with publishers, journalists, bloggers, or industry websites.
• Knowledge of competitor backlink analysis.
• Experience using SEO platforms for backlink monitoring and reporting.
• Understanding of Google search guidelines and quality-focused link-building practices.

Benefits

• 100% coverage of health, vision, and dental benefits.
• Flexible paid time off.
• Learning and development budget.
• 401(k) retirement savings plan with employer matching.
• Diversity and inclusion initiatives.
• Opportunities to work directly with company leadership.
• Opportunities to contribute to projects with global educational impact.
• Certain benefits may not be available to 1099 contract workers.