Responsibilities

• Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
• Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines
• Manage every aspect of a project, including its planning, communication, risk assessment, and resources.
• Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
• Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement.
• Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels.
• Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results.
• Build strong relationship building skills with business partners in Marketing, Product and Technology.

Requirements

• Strong project management and analytical skills
• Strong communications skills both verbal and written -- creative skills to guide the design.
• Superb organizational skills and attention to detail, process oriented.
• 2-5 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce.
• 2-5 years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing
• Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus.
• Highly collaborative, self-motivated, results-oriented and a creative thinker.
• Resourceful problem-solver who is comfortable with new technologies and concepts.
• Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
• HTML, a plus

Preferred

• HTML, a plus

Benefits

• Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries.
• Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background. Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.
• Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.
• There’s also ample opportunity to move about the business for those who show passion and grit in their work.