Digital E-Commerce & Content Manager

Responsibilities

• Lead the day-to-day operations, content execution, and optimization of digital commerce channels, including online ordering, catering, kiosks, Jolly Merch Shop, and third-party delivery platforms, to deliver a seamless guest experience and drive digital sales growth.
• Manage digital menus, product catalogs, pricing, availability, and merchandising across assigned channels, ensuring accuracy and alignment with brand standards.
• Lead channel content planning and execution, including creative development, approvals, publishing, and maintenance of website and commerce content.
• Manage promotions from planning and setup through testing, launch, and optimization, partnering with internal teams and vendors to ensure operational readiness.
• Lead customer acquisition and local discovery initiatives across search, local listing, and third-party delivery platforms to increase brand visibility, attract new guests, and drive digital sales growth.
• Manage paid search strategy, execution, and optimization with agency partners within approved budgets to drive customer acquisition and return on investment.
• Manage Search Engine Optimization (SEO) and restaurant listings to improve discoverability and information accuracy, partnering with technology teams on technical enhancements.
• Monitor online reviews and coordinate customer issue escalation with Brand Marketing and Customer Experience in accordance with company guidelines.
• Manage promotional and advertising strategy and execution across third-party delivery platforms to increase visibility, acquisition, and sales.
• Lead the continuous optimization of the digital ordering experience across all assigned commerce channels to increase conversion, average order value, customer satisfaction, and digital sales performance.

Requirements

• - At least a Bachelor's degree in Marketing, Communications or any related field or equivalent course.
• - At least 5 years of progressive experience in digital commerce, digital content, or digital marketing.
• - Hands-on experience managing website content, online ordering or e-commerce operations, product catalogs, merchandising, and promotional execution.
• - Experience analyzing channel and campaign performance using Google Analytics 4 (GA4) and e-commerce reporting tools, with demonstrated ability to translate findings into improvements. Familiarity with Microsoft Power BI is preferred.
• - Working knowledge of Search Engine Optimization (SEO), local listings, and conversion optimization.
• - Experience managing paid search strategy, campaign execution, and optimization in partnership with agencies.
• - Experience managing content management systems and commerce platforms; familiarity with Strapi, Olo, Bite, Shopify, Yext, or comparable tools is preferred.
• - One to three years of experience in quick-service restaurants (QSR) or consumer packaged goods (CPG), including third-party delivery aggregator management, preferred.
• - Experience planning, executing, and optimizing promotions and advertising campaigns on third-party delivery platforms, preferred.
• - Experience coordinating vendors, agencies, and cross-functional teams in a fast-paced environment with changing priorities.

Preferred

• Familiarity with Strapi, Olo, Bite, Shopify, Yext, or comparable tools is preferred.