Digital Content & Social Media Specialist

Responsibilities

• Develop, schedule, and publish content across various social media platforms, with a focus on Instagram and TikTok and other platforms such as Facebook, RedNote, X, Reddit, Discord, etc. as needed.
• Create engaging graphics, photos, videos, posters, and written content that align with the company's brand and marketing objectives, including the promotion of company-wide and single-store events
• Monitor social media accounts, respond to comments and messages, and engage with online communities in a friendly, professional, and community-focused manner.
• Track social media performance using analytics tools and prepare periodic reports with recommendations for improvement.
• Stay informed of current social media trends, emerging platforms, and best practices.
• Capture engaging photo and video content at company events, store locations, and other approved activities, utilizing composition, lighting, framing, and visual storytelling skills.
• Collaborate with internal teams, content creators, influencers, community partners, and vendors to support marketing initiatives, including coordinating campaign objectives, timelines, responsibilities, approvals, and event participation.
• Maintain an organized library of digital marketing assets.
• Support the planning and execution of company events, brand activations, community outreach and other promotional activities, including coordinating vendors, promotional materials, schedules, and event logistics.
• Attend company and community events as needed to professionally represent the brand and capture content for social media and other marketing channels.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred (or equivalent experience).
• 2+ years of experience managing social media platforms for a business.
• Comfortable creating and editing photos, graphics, and short-form video content for social media.
• Comfortable developing multiple creative drafts, incorporating feedback, and making revisions to align content with the company’s visual direction and business needs.
• Familiarity with social media scheduling tools (Meta Business Suite, Hootsuite, Sprout Social, or Later).
• Strong proficiency with image editing and content creation tools such as Adobe Photoshop, Adobe Illustrator, Canva, Adobe Creative Suite, CapCut, or similar software; basic understanding of print production requirements including image resolution, dimensions, color modes, bleed, and file formats for poster printing.
• Strong written and verbal communication skills with a friendly, community-focused approach.
• Basic understanding of social media campaigns, events, influencer/creator partnerships, and other marketing initiatives is a plus.
• Creative, organized, detail-oriented, and flexible with managing multiple projects and deadlines.
• English proficiency is required. Bilingual Chinese is a plus

Preferred

• Bilingual Chinese is a plus

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance