Digital Content and Social Media Manager

Randolph, MA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content creation and multi-platform storytelling for May Institute with clear ownership of photo/video capture, social distribution, and audience-focused measurement across Massachusetts programs.

  • Content Production: Capture stories and visuals for programs, people, and mission.
  • Social & Campaigns: Plan, publish, and optimize content across Facebook, Instagram, LinkedIn, and YouTube.
  • Calendar & Measurement: Align content with priorities and analyze engagement to improve future work.

Job Description

Responsibilities

  • Create compelling content: Capture photos, videos, interviews, and stories that showcase the people, programs, and mission of May Institute.
  • Manage social media channels: Plan, create, and publish content across platforms including Facebook, Instagram, LinkedIn, and YouTube.
  • Bring ideas to life: Write engaging copy, design graphics, edit videos, and create content for digital campaigns, email communications, and recruitment marketing efforts.
  • Own the content calendar: Help plan and organize content around organizational priorities, events, milestones, and storytelling opportunities.
  • Travel throughout Massachusetts: Visit programs and events to capture authentic content that reflects the impact of our work.
  • Measure and improve performance: Monitor engagement and analytics to identify what resonates with audiences and strengthen future content.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field
  • 3-5 years of experience in content creation, social media management, or digital marketing
  • Strong writing, photography, videography, and visual storytelling skills
  • Experience creating content for social media and digital platforms
  • Graphic design experience using Adobe Creative Suite, Canva, or similar tools
  • Highly organized, self-directed, and able to manage multiple projects simultaneously
  • Ability to travel to May Institute locations throughout Massachusetts
  • Portfolio Required: Applicants must submit a portfolio showcasing examples of photography, video production, social media content, graphic design, and/or other creative work

Preferred

  • Experience in nonprofit, healthcare, education, or human services marketing
  • Experience with social media analytics and digital marketing metrics
  • Familiarity with autism services, developmental disabilities, behavioral health, or special education

Benefits

  • Medical, dental, and vision insurance
  • 403(b) retirement plan with employer match
  • Generous paid time off and holidays
  • Tuition reimbursement and student loan support after 1 year
  • Professional development opportunities
  • Employee Assistance Program and wellness resources
  • A collaborative, mission-driven culture centered around growth, compassion, and impact
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May Institute

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DESCRIPTION AND NOTICE OF NON-DISCRIMINATIONMay Institute is a nonprofit organization that is a national leader in the field of applied behavior analysis, serving autistic individuals and those with other developmental disabilities, brain injury and neurobehavioral disorders, and other special needs.Notice of Non-DiscriminationMay Institute does not discriminate on the basis of race, color, religion, ancestry, national origin, age, physical or mental disability, sex/gender, gender identity, sexual orientation, military status, veteran status, genetic information, pregnancy, pregnancy related conditions, marital status, socioeconomic status, homelessness, or any other category protected under applicable law in treatment or employment at the Institute, admission or access to the Institute, or any other aspect of the educational programs and activities that the Institute operates. The Institute is required by Title VI of the Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), Title IX of the Education Amendments of 1972 (Title IX), the Age Discrimination Act of 1975 (Age Act), and their respective implementing regulations at 34 C.F.R. Parts 100, 104, 106 and 110, not to discriminate on the basis of race, color, or national origin (Title VI); disability (Section 504); sex (Title IX); or age (Age Act). Inquiries concerning the application of each of these statutes and their implementing regulations to the Institute may be referred to the U.S. Department of Education, Office for Civil Rights, at (617) 289-0111 or 5 Post Office Square, 8th Floor, Boston, MA 02109-3921, or to Terese Brennan - Compliance Officer, at 1-888-664-9870 or Compliance@mayinstitute.org or May Institute 14 Pacella Park Drive, Randolph, MA 02368.

Founded in 1955
Randolph, Massachusetts, USA
921 employees (9 in marketing)
73% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
22K
Traffic Source Mix
Search
49.6%
Direct
36%
Referral
6.6%
Social
6.5%
Paid
1.1%

Headcount Trend

Current headcount: ~922

Marketing Team

Marketing Team Size
9 (1% of company)