Responsibilities

• Expand Houston Life beyond the broadcast
• Turn daily show content into platform-native formats (short-form, vertical video, explainers, recaps, service-driven content)
• Help define Houston Life’s voice, storytelling, and presence across Instagram, TikTok, YouTube, streaming, and emerging platforms.
• Pitch original content ideas built specifically for digital and social—not every story starts with the television show.
• Create content built for audience behavior, not just distribution
• Produce content designed for feeds, not just repurposed from broadcast
• Shape hooks, structure, pacing, and framing based on how audiences engage
• Ensure every piece answers: Why should I care? What do I get from this?
• Extend segments into franchises
• Turn one-off segments into repeatable, scalable content formats

Requirements

• Experience producing content for digital, social, or streaming platforms (not just broadcast)
• A deep understanding of platform-native storytelling across Instagram, TikTok, YouTube, and emerging platforms
• Strong writing, creative instincts, and mobile-first storytelling skills
• Comfortable shooting, editing, and publishing independently when needed
• Uses analytics to refine ideas and improve performance
• Sees one story and imagines multiple ways to tell it
• Naturally collaborates across editorial, production, marketing, and talent
• Takes ownership of results and enjoys building something new