Digital Content Marketing – Sr Program Manager

Responsibilities

• Website & Content Management: Oversee publishing processes, maintain content accuracy, and ensure brand consistency across web and mobile platforms.
• Content Strategy & Governance: Develop and maintain digital content standards, perform content audits, identify content gaps, and establish governance processes that improve content quality, consistency, and effectiveness.
• Digital Personalization & Testing: Implement personalization tactics using data insights to enhance user engagement and conversion rates. Use testing to optimize digital experiences.
• Journey Mapping: Design and optimize digital journeys across web and mobile, ensuring intuitive navigation and cohesive user experiences.
• Performance Analysis: Define, monitor, and report on KPIs including conversion rates, engagement, organic traffic, search performance, and digital journey effectiveness. Develop insights and recommendations to improve business results.
• Cross-Functional Collaboration: Ensure collaboration between Marketing and IT teams to align digital initiatives with broader business objectives.
• Innovation & Best Practices: Stay current on emerging technologies, AI-driven personalization; champion continuous testing and optimization of content
• Compliance & Standards: Ensure adherence to accessibility guidelines, data privacy regulations, and internal governance policies.
• Perform other related duties as assigned.

Requirements

• Bachelor’s Degree required and three to five years of experience in digital marketing or marketing.
• Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners.
• Ability to work with little supervision and ability to make sound decisions in accordance to brand standards and department guidelines.
• Proficient in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
• Web Analytics: Ability to use Google Analytics, Adobe Analytics, or similar tools for tracking user behavior, conversion rates, and engagement metrics.
• A/B Testing & Optimization: Experience testing and optimizing content on digital platforms
• MATHEMATICAL SKILLS: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.