Digital Content Editor

Responsibilities

• Publish new and updated content on AAP websites according to established editorial plans, goals and objectives as well as deliverables tied to campaigns, grants or sponsorships.
• Review content to ensure it adheres to AAP website style guidelines, user experience, and search engine/generative engine optimization (SEO/GEO) best practices. Develop publishing/revision schedules and workflows.
• Create and maintain site maps, editorial calendars, image galleries, workflows and other lists and databases necessary for the on-going functionality of the AAP websites.
• Monitor web traffic and performance using appropriate analytics and tools and generate reports as needed on content reach and impact. Collaborate with supervisor on recommended enhancements for content optimization.
• Collaborate with editorial and IT staff to develop and implement website enhancements that improve user experience and navigation.
• Troubleshoot and resolve website issues, coordinating with supervisor and IT to solve technical issues in displaying content to ensure seamless functionality and accurate display of web content.
• Attend team meetings, editorial meetings, and conferences as assigned to stay current on project needs, CMS best practices and web trends, as needed.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in digital media, communications, journalism, or related field or an equivalent combination of relevant education and work experience required.
• Three years’ related web content management or digital publishing platform experience required, including working with authors and/or medical professionals. Familiarity with medical terminology, website publishing processes and technologies, and digital communications required.
• Excellent organizational, verbal/written communication, project management, and proofreading skills required.
• Strong technical acumen essential with proficiency in MS Office and familiarity with web applications and internet technology, and the ability to learn and apply new technologies including the use of AI; familiarity with content management systems (CMS), SEO/GEO principles, basic coding experience (HTML,XML,CSS), Google Analytics, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., Teams) preferred.
• Must be able to manage multiple projects simultaneously, take initiative, pay close attention to detail, work both independently and as part of a team, collaborate effectively with various internal and external constituents, and maintain a positive and cooperative team-oriented work environment with a commitment to fostering a culture where everyone feels valued and respected.
• Some travel and weekend work required.

Benefits

• comprehensive benefits package which includes healthcare and retirement savings plans.