Responsibilities

• Develop, produce, and curate high-quality digital content including videos, graphics, blog posts, and social media updates aligned with brand voice and marketing goals
• Manage and optimize content across various social media platforms such as Instagram and YouTube.
• Conduct social listening to monitor brand reputation, industry trends, and audience engagement to inform content strategy
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and media editing to create visually appealing assets
• Analyze digital marketing performance metrics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies
• Collaborate with public relations teams to ensure consistent messaging and support media outreach efforts

Requirements

• Proven experience in content creation for digital marketing campaigns across multiple social media platforms
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator) and media editing tools such as Premiere Pro or Final Cut Pro
• Knowledge of SEO techniques, keyword research, and web analytics including Google Analytics
• Familiarity with social listening tools and social media management applications like Hootsuite or Buffer
• Ability to craft engaging written content with excellent proofreading skills
• Experience in graphic design, video editing, photography, and branding strategies
• Understanding of digital marketing performance monitoring and marketing analytics to assess campaign success
• Excellent communication skills for effective social media management and relationship building with audiences and stakeholders

Benefits

• Employee discount
• Flexible schedule
• Professional development assistance