Digital Content Creator

Responsibilities

• Review, update, and optimize webpage content as assigned to improve clarity, usability, accessibility, and alignment with brand voice.
• Apply and recommend SEO and content best practices (including evolving search and AI trends) to enhance visibility and audience reach.
• Assist with crafting audience-focused email content that drives engagement and action.
• Participate periodically in Content Strategy meetings to contribute ideas, surface opportunities, and align on priorities.
• Provide support for priority digital initiatives, marketing campaigns, and content-driven projects across the College.

Requirements

• Bachelor’s degree in communications, marketing, English, or related field.
• At least two years of professional writing experience.
• Experience creating and optimizing digital content for both audiences and search performance.
• Familiarity with SEO practices, web content management systems, and digital accessibility standards.
• Knowledge of AP Style preferred.
• Experience in higher education or nonprofit settings preferred.
• Ability to adapt writing style and tone for different audiences, from prospective students to alumni.
• Strong organizational and time-management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Collaborative mindset with strong interpersonal skills; comfortable working with diverse stakeholders.
• Curiosity about how people find and engage with content, and a willingness to test, learn, and iterate.

Preferred

• Experience with AI-driven discovery or content optimization tools
• Familiarity with analytics and content performance tracking

Benefits

• For Benefits Information, please navigate to the following link:
• Employment - Work at Hamilton - Hamilton College