Responsibilities

• Content Development & Narrative Translation - Develop and evolve core narratives, POVs, and storytelling frameworks within the broader content system
• Content Development & Narrative Translation - Create and execute clear, high-quality briefs aligned to strategic direction, ensuring content connects across platforms and audience journeys
• Content Development & Narrative Translation - Ensure content is aligned to brand voice, audience needs, and platform best practices
• Content Development & Narrative Translation - Use Canva and/or other creative tools to support content development, editing, and rapid on-brand asset creation.
• Content Development & Narrative Translation - Leverage AI tools to enable a connected content system that scales core narratives across formats and platforms, aligned to audience needs
• Content Development & Narrative Translation - Use AI tools to adapt core content into multiple formats for web and social, optimized for platform performance, audience relevance, and AI discoverability
• Creative Direction & Agency Partnership - Partner with brand creative and agencies on concept development, iteration, and execution
• Creative Direction & Agency Partnership - Provide direction and feedback to ensure content meets quality, clarity, and performance expectations
• Creative Direction & Agency Partnership - Ensure consistency of tone, messaging, and visual identity across all outputs
• Execution & Quality - Support end-to-end content execution across web and social platforms, ensuring content is optimized for platform, format, and audience

Requirements

• 5–10 years of experience in digital content, social media, creative strategy, brand marketing, or a related field within a company or agency environment
• Strong judgment and decision-making in high-visibility, fast-moving environments
• Proven ability to translate digital strategy into connected content systems across web and social channels
• Experience shaping briefs, guiding creative development, and working with agencies or creative partners to deliver strong execution
• Strong written and verbal communication skills, with the ability to influence across teams and work effectively with senior stakeholders
• Deep understanding of digital platforms, content ecosystems, and emerging AI tools and trends
• Data-driven mindset, with the ability to interpret performance and turn insights into clear content recommendations
• Strong editorial judgment and a sharp eye for quality, clarity, brand voice, and on brand creative
• Ability to manage multiple strategic and creative workstreams with clarity, urgency, and attention to detail
• Collaborative, low-ego approach with ownership, curiosity, and the ability to build strong partnerships across functions

Benefits

• Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.