Responsibilities

• Own narrative, copywriting, and craft
• Write and shape content across the purchase journey, including landing pages, onboarding, checkout, post-purchase, and the microcopy that quietly builds or breaks trust
• Build the narrative backbone for major product flows so that every touchpoint feels like part of one story
• Balance functional clarity with emotional resonance, demystifying a complex product while motivating someone through a difficult and sometimes daunting process
• Rapidly iterate on content in a collaborative setting, being able to clearly articulate what the goals are, what works well, and why
• Present your designs to leadership and field feedback in real-time, refining and finalizing content in the moment
• Contribute to the practice
• - Help evolve Ethos's content standards, tone-of-voice guidelines, and review processes alongside design leadership
• - Support cross-functional partners with writing and content thinking
• - Bring a strong content point of view into conversations with product and design partners, making the case for content as a driver of business outcomes rather than a finishing touch

Requirements

• 6+ years of content design or content strategy experience, with a track record of strong independent craft
• 2+ years on direct-to-consumer digital products, with a portfolio that shows measurable impact on conversion or revenue
• Strong storytelling instincts, with the ability to find and shape the narrative thread that carries a user through a long, high-consideration journey and defend those choices with more than intuition
• A command of plain, compelling language that makes complicated or regulated subject matter feel simple and human without oversimplifying it
• The ability to articulate the single most important message in each moment and craft the content hierarchy and language to land it
• Presentation skills and the willingness to write collaboratively and in real-time with peers and stakeholders
• Genuine AI fluency and curiosity, including experience using AI tools to ideate product and screen concepts and structuring prompts to get consistently good writing out of them
• A collaborative style that builds trust with PMs, designers, and researchers, with a clear point of view that doesn't come at the cost of being easy to work with
• Comfort in Figma and with regulatory constraints, since in an industry like life insurance, clarity and compliance are the same job