Digital Content and Communities Assistant

Detroit, MI (On-site)

$53K/yr – $63K/yrEntry LevelFull time

Posted 11 days ago

Job Summary

Own and drive WDET's digital content and audience engagement initiatives across channels, collaborating with staff journalists and contributors to grow online communities and measure impact.

  • Own content coordination and contributor training efforts.
  • Lead audience analysis and cross-channel brand communication efforts.

Job Description

Responsibilities

  • Assist with the development of WDET's digital content and communications to reach and build relationships with new audiences. Implement strategies to grow WDET's online communities and engage members in a way that cultivates loyalty, user creativity and viral energy.
  • Assist with the creation and incorporation of daily content into the WDET website.
  • Collaborate with a network of staff journalists; cultivate relationships with a network of diverse contributors and source out of house material for incorporation into daily content streams.
  • Assist in quality assurance of all digital content.
  • Develop brand defining communications across multiple social media, social networking and UGC outlets with niche web communities and blog.
  • Engage and grow a wide, diverse community of listener advocates and foster WDET’s ability to learn and adapt through perpetual audience and community engagement.
  • Serve in a liaison and resource capacity and remain current with industry developments and trends. Assist in the gathering and preparation of data and audience analysis.
  • Perform related duties as assigned.
  • Coordinate activities to provide content and increase participation in WDET’s digital channels. Assist with the training and motivation of internal and external contributors. This position reports directly to the Digital Manager.
  • Background check requirements: University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.

Requirements

  • Graduation from an accredited college or university or equivalent combination of education and experience.
  • Reasonable previous related job experience.
  • Demonstrated experience developing digital/multimedia content through a CMS and in depth understanding of CMS software.
  • Reasonable understanding of HTML and CSS.
  • Proven ability to build and engage in communities through social media. Superior verbal and written communication skills and attention to detail.
  • Strong analytical and problem-solving skills, including high level understanding of digital metrics.

Preferred

  • Major coursework in mass communications, broadcast journalism or related field preferred.
Wayne State University logo

Wayne State University

A premier research university serving a diverse body of motivated students in vibrant Midtown, the cultural center of Detroit.Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 370 academic programs through 13 schools and colleges to nearly 29,000 students. Wayne State’s main campus in Midtown Detroit comprises 100 buildings over 200 acres; its six extension centers offer higher education to students throughout Southeast Michigan.

Founded in 2019
Detroit, Michigan, USA
9.3K employees (320 in marketing)

Salaries

Posted range

$53K/yr – $63K/yr

Taken straight from the job posting.

See all Wayne State University salaries

Marketing Team

Marketing Team Size
215 (2% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$48.7M
Last Raise
$30M
Grant, 10 months ago

Funding History

  • May 2025
    Grant
  • May 2024
    Grant
  • Nov 2023
    Grant • $30M

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$93.6K
Traffic Source Mix
Search
37.5%
Direct
54.9%
Referral
6%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~9.3K

Recent News

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Digital Content and Communities Assistant

Wayne State University · Detroit, MI · On-site