Digital Communications Lead

Responsibilities

• Lead the development and execution of integrated digital communication and social media strategies that engage internal and external audiences and support Aquarion's strategic objectives.
• Manage and oversee the Authority's day-to-day digital and social media presence, including audience engagement, community management, and responses to inquiries or comments as appropriate.
• Develop, implement, and optimize paid social media campaigns to increase audience reach, engagement, and awareness.
• Monitor and analyze social media, website, and digital performance metrics, using data and audience insights to inform content strategy and communications planning.
• Partner with business leaders and subject matter experts to identify, develop, and publish compelling content across digital channels.
• Coordinate and prioritize digital content assignments and projects across the Corporate Communications team.
• Lead the planning, development, and execution of digital content for customer newsletters, website enhancements, water quality reports, annual reports, and other corporate communications materials.
• Serve as the communications lead for the Authority's external website and internal intranet, partnering with IT to ensure content is accurate, relevant, user-friendly, and aligned with organizational priorities.
• Support communications planning and promotional efforts for special events, community initiatives, sponsorships, volunteer programs, and other public-facing activities.
• Support corporate reputation management efforts and assist with issue management, crisis communications planning, and emergency communications activities.

Requirements

• Minimum of five (5) years of experience in digital communications, social media management, video production, and corporate communications required.
• Demonstrated experience developing and executing digital communication and social media strategies, including content planning, audience engagement, and performance measurement.

Preferred

• Minimum of five (5) years of experience in digital communications, social media management, video production, and corporate communications required.
• Demonstrated experience developing and executing digital communication and social media strategies, including content planning, audience engagement, and performance measurement.
• Experience creating visual content, including photography and video, for internal and external digital communication channels.
• Exceptional writing, editing, proofreading, and storytelling skills, with the ability to translate complex information into clear, compelling content for diverse audiences.
• Advanced video production and post-production experience required.
• Professional photography and lighting experience required.
• Strong understanding of social media platforms, digital marketing best practices, website content management, and analytics.
• Inquisitive, creative, and strategic thinker with the ability to identify opportunities, solve problems, and develop communications strategies with minimal oversight.
• Exceptional visual communication skills, with a strong eye for design, branding, and content presentation.
• Strong relationship-building, collaboration, and customer service skills.