Digital Communications Specialist - Strategic Enrollment Management and Student Success

Responsibilities

• The Digital Communications Specialist serves as a key resource for web content and digital strategy. This role will be accountable for the division’s migration to Cal Poly's new Enterprise Web platform, which will continue to shape how prospective students encounter and how enrolled students and their supporters engage with its university services.
• Additionally, the Digital Communications Specialist develops content for division-level channels and contributes to the division’s broader digital communications goals.
• The incumbent is a skilled writer and editor with strong project management skills, user experience strategies (UI/UX), comfort navigating a complex organizational environment, and a genuine interest in higher education and the student experience.
• The Digital Communications Specialist is self-driven, always looking for ways to repurpose and extend content and effective both independently and across a large, diverse division.

Requirements

• Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Strong communication and interpersonal skills; ability to convey information clearly and effectively, both verbally and in writing, to diverse internal and external audiences.
• Strong composition and editing skills to produce clear, concise content for internal and external publication; thorough knowledge of English grammar, spelling and punctuation.
• Skill in writing and editing for digital and student-facing audiences, applying plain-language principles to make information accessible, scannable and action-oriented.
• Working knowledge of content management systems such as Drupal or WordPress, including content entry, site structure and publishing workflows.
• Working knowledge of UI/UX principles, search engine optimization (SEO) and digital content best practices, with sound judgment regarding design and visual communication.

Benefits

• Cal Poly offers a best-in-class benefits program, including health, dental and vision insurance, retirement participation in the Public Employees' Retirement System, and educational benefits for eligible employees. See our benefits website for additional information.