Digital Communications Analyst

Responsibilities

• Proactively identify opportunities to improve engagement, conversion, personalization, and overall business impact
• Analyze campaign performance across regions, customer segments, and lifecycle stages using complex SQL and large datasets
• Build or support automated reporting and scalable measurement frameworks that translate data into actionable recommendations
• Evaluate content, timing, frequency, and audience trends to identify fatigue and optimization opportunities
• Design A/B tests and deliver statistical readouts, including incremental lift, segmentation, and content performance
• Develop and QA targeting logic, reporting data, and campaign send lists using behavioral and lifecycle criteria
• Partner with communication, ML, engineering, and senior leadership teams to validate models and operational insights

Requirements

• Bachelor’s degree or equivalent practical experience in analytics, statistics, marketing, economics, or related field
• Strong SQL skills and experience analyzing, cleaning, and validating large datasets; familiarity with Python and/or visualization tools such as Tableau or Power BI preferred
• Ability to translate complex analysis into clear insights and recommendations for technical and non-technical stakeholders
• Understanding of segmentation, personalization, lifecycle communications, and campaign-performance measurement
• Proactive and self-sufficient, with the ability to structure ambiguous problems and own analyses from definition through recommendation
• Strong communicator and cross-functional collaborator motivated by measurable business impact

Preferred

• Knowledge of experimentation methods, A/B testing, statistical analysis, and control-group measurement preferred

Benefits

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays