Digital Channel Manager, eCommerce

Plano, TX (Unknown)

$117K/yr – $123K/yrSenior Level7+ years expFull time

Posted 10 days ago

Job Summary

Own and drive the end-to-end eCommerce strategy for KFC’s app and web platforms, aligning product, marketing, and restaurant tech to grow conversions, orders, and loyalty.

Lead roadmap and product enhancements across digital channels
Oversee promotions, merchandising, and customer experience initiatives

Job Description

Responsibilities

KFC is looking for a strategic and collaborative eCommerce Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.
Business Planning & Execution
Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.
Roadmap & Product Development
Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
Serve as the primary business point of contact for eCommerce product enhancements and innovation.

Requirements

7-8 years in digital marketing, preferably with a background in driving digital adoption
Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
Strong business acumen and ability to translate insights into action
Excellent cross-functional project management and communication skills
Proven ability to influence roadmaps and drive measurable impact
Experience working in fast-paced, matrixed organizations

Benefits

401(k)
401(k) matching
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Parental leave

KFC

We’re KFC. The iconic, brand making world-famous finger lickin’ good fried chicken since 1952. Our unrivaled people and culture are the true heart and soul of our brand. It’s where our people promise comes to life every day. Where our employees can be their best selves, make a difference, and have fun — serving chicken and delighting customers at more than 28,000 restaurants in 150 countries and territories around the world. There’s room for all people and voices at our table. Pull up a chair. At the center of our restaurant system is the KFC Global division, which serves as our global Restaurant Support Center (RSC) headquartered in Dallas, TX. Here, we support our regional in-market teams, franchise business partners, and nearly one million team members who serve up our delicious fried chicken around the world. We’re redefining what the future of work looks like. Our 15 business units partner to develop strategies, tools, and best practices for success. KFC Global offers a hybrid work environment — trusting our people to work their best way, whether in the office or at home. No matter your role or function, everyone works with teams from across the globe to drive our shared vision — sharing the joy of our best-tasting fried chicken with the world. No matter how or when you connect with us, KFC will be making the best chicken, hands down, for generations to come. In addition to our growing global footprint, as a subsidiary of Yum! Brands (NYSE: YUM), we also get to collaborate on exciting projects with our sister brands, Taco Bell, Pizza Hut, and The Habit Burger Grill. All you have to do is bring it. Bring your individuality to the table. Bring your passion and grit. We’re all about our people. The Originals. Their ideas, stories, and unique contributions make us who we are. And we want you to be part of it.

Founded in 1952

Plano, Texas, USA

88K employees (982 in marketing)

global.kfc.com