Digital Campaign Specialist

Responsibilities

• Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
• Build and manage remarketing campaigns to re-engage unconverted leads
• Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns.
• Build emails in HubSpot's email builder, coding templates, optimizing subject lines and preview text, and ensuring renders correctly across devices and clients.
• Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
• Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
• Monitor campaign performance daily/weekly and prepare regular reporting.
• Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Requirements

• Bachelor's degree in marketing, business, or related fields.
• 3+ years of experience building and managing campaigns assets (forms, landing pages, emails)
• Hands-on HubSpot experience required — Marketing Hub, Workflows, and email campaigns at minimum
• Proficient in HTML/CSS for email and landing page builds
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Experience running A/B testing programs with documented results
• Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
• Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
• Excellent written communication skills for briefing creative and reporting on results

Preferred

• Experience marketing to insurance agents, financial services professionals, or another regulated industry
• Experience building landing pages in HubSpot Content Hub or similar CMS
• Background in B2B, SaaS, or marketplace/platform businesses
• Experience in high-volume lead acquisition environments
• Exposure to incentive or loyalty program marketing
• HubSpot Marketing Hub certification

Benefits

• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
• We also offer a 401(k) retirement plan, short; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Equity - This position is eligible for equity compensation
• Training and Career Growth - Training and internal career growth opportunities
• Flexible Time Off - You know when and how you should recharge