Digital Campaign Manager - Media Partners

Responsibilities

• Strategy & Pre-Sale: - Partner with Media Partners to understand client objectives, KPIs, targeting needs, and campaign strategies. - Provide strategic guidance on digital advertising capabilities, campaign structure, targeting, and tactic recommendations. - Review and approve campaign proposals to ensure alignment with client objectives and product capabilities. - Serve as a strategic resource to Media Partners, providing product education, best practices, and recommendations to support campaign growth. Campaign Pre-Launch: - Guide Media Partners on effective messaging, creative best practices, and targeting strategies across digital tactics, including programmatic, social, and SEM. - Develop targeting recommendations based on campaign objectives, audience insights, and overall tactic mix. - Coordinate with Media Partners to gather all campaign requirements, including creative assets, pixels, KPIs, budgets, and flight dates. - Oversee insertion order accuracy and completeness, coordinating with centralized buying teams to ensure campaigns are accurately trafficked and launched. - Maintain clear communication and alignment between Media Partners and internal teams throughout the launch process. Campaign Post-Launch: - Serve as the primary liaison between Media Partners and centralized buying, client services, and analytics teams. - Monitor campaign performance, pacing, and delivery, collaborating with internal teams to implement optimizations and resolve issues. - Provide Media Partners with performance insights, reporting, and strategic recommendations to drive campaign success. - Manage campaign revisions and identify opportunities for upsells, renewals, and continued revenue growth. - Strengthen Media Partner relationships through proactive communication, timely support, and ongoing collaboration with internal teams.

Requirements

• Bilingual proficiency in English and Spanish required, with fluency in spoken and written Spanish to effectively communicate with and support Spanish-speaking Media Partners.
• 1+ years of experience in digital advertising, campaign management, or a related field.
• Strong understanding of digital advertising strategies, targeting, campaign execution, and optimization across multiple digital tactics.
• Experience with digital advertising messaging and creative best practices.
• Exceptional communication skills, with the ability to clearly explain technical concepts, campaign performance, and strategic recommendations to external partners and internal teams.
• Strong interpersonal and relationship management skills, with experience collaborating across departments and managing external stakeholder relationships.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns, competing deadlines, and partner requests.
• Strong problem-solving skills, with the ability to analyze campaign performance, identify opportunities, and recommend effective solutions.
• Ability to work independently in a remote environment while maintaining strong collaboration and responsiveness.
• 4-year college degree or comparable work experience required.

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary