Responsibilities

• Lead the strategy and execution of organic digital brand growth across all markets and ~100 office locations
• Ensure brand consistency, accuracy, and strength across platforms including Google Search & Google Business Profiles, Third-party review sites (e.g., Yelp, Avvo, legal directories), Local listings and aggregators, Organic search results and AI-influenced discovery experiences
• Manage and optimize the firm’s digital reputation, ensuring strong visibility and positive perception across all public-facing channels
• Develop and scale programs that encourage clients, attorneys, and internal teams to generate authentic reviews and testimonials
• Increase review volume and ratings across Google and key third-party platforms
• Monitor and respond to reviews, identifying trends and opportunities to improve client experience and perception
• Promote the firm’s values, client success, and differentiation through public-facing channels
• Oversee organic website performance, including SEO strategy (technical, on-page, and off-page), Content development and optimization, Authority-building through backlinks and third-party mentions
• Partner with agencies and internal teams to Improve rankings for high-value Family Law and Estate Planning keywords, Increase organic traffic and engagement, Establish Cordell & Cordell as a category authority
• Ensure the website reflects best-in-class user experience, particularly for mobile users
• Lead content strategy across owned and earned channels, including Website content, Legal education resources, Third-party contributed content, Reputation and review narratives, Ensure content reinforces expertise in Family Law and Estate Planning while supporting SEO and brand credibility
• Stay ahead of evolving trends in AI-driven search and discovery, adapting content strategy accordingly
• Drive growth across a broad set of organic channels, including Search engines (Google, Bing, Yahoo), Google Business Profiles & local SEO, Review platforms (Google Reviews, Yelp, Avvo, etc.), Legal directories and referral platforms, Earned media and public relations placements, Content syndication and backlink ecosystems, AI-driven discovery platforms and answer engines
• Define and track KPIs tied to organic growth and brand strength
• Analyze performance across channels to identify opportunities for improvement
• Continuously optimize the client journey from discovery to consultation
• Key success metrics include: Growth in Google reviews and average ratings across all locations, Improved visibility and accuracy across local listings, Increased organic search rankings for priority keywords, Growth in organic website traffic, Improved conversion rates (traffic → leads → consultations → clients), Enhanced brand perception and reputation across digital channels
• Partner with paid media teams, digital teams, and external agencies to align organic and paid strategies
• Lead cross-functional initiatives to improve digital performance and client acquisition
• Serve as a key driver of digital transformation across marketing and client experience

Requirements

• Bachelor’s degree required; Master’s degree preferred in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in marketing analytics, reporting, or a related role.
• Deep expertise in SEO, local search, and digital reputation management
• Proven success driving organic growth at scale across multi-location businesses
• Strong understanding of content strategy, analytics, and conversion optimization
• Experience managing agencies and cross-functional teams
• Forward-looking mindset with understanding of AI\'s impact on search and discovery
• Ability to translate brand strategy into measurable business outcomes

Preferred

• Experience in professional services or legal marketing.
• Experience supporting multi-location or geo-based marketing programs.
• Knowledge of digital marketing channels, campaign metrics, and lead tracking.
• Familiarity with marketing automation or CRM systems.

Benefits

• Industry-Leading Health Coverage : Access to top-tier health, dental, and vision insurance plans, ensuring you and your family stay healthy and protected.
• Financial Security : Enjoy peace of mind with life insurance, as well as both short-term and long-term disability coverage.
• An Investment in Your Future : Our competitive 401(k) plan with company match, helps you plan ahead, with opportunities to build and grow your retirement savings.
• Flexible Spending Options : Take advantage of flexible spending accounts (FSA/HSA) to cover out-of-pocket medical, dental, and childcare expenses with pre-tax dollars.
• And So Much More : From wellness programs to additional perks, we go above and beyond to create a workplace that values and supports you every step of the way.