Digital Analyst

Nashville, TN (On-site)

Salary Not AvailableMid Level2+ years expSalaried Ft

Posted 5 months ago

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Job Summary

Drive scalable paid media execution for multi-location campaigns across Meta and Google while optimizing budgets and ROAS.

  • Own high-volume campaigns for 200–250 locations and monitor spend efficiency.
  • Must-have: 2+ years in paid media with hands-on platform experience.
  • Standout: Strong budget discipline and cross-channel analytics.

Job Description

Responsibilities

  • tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities
  • Scalable Execution: Manage and optimize high-volume Meta and Google PPC campaigns for 200–250 multi-unit locations within a fast-paced agency environment.
  • Strategic Reallocation: Frequently audit portfolio performance to identify diminishing returns and proactively shift budgets.
  • Rigorous Budget Expertise: Maintain extreme attention to detail while managing complex, multi-location budgets, ensuring precise pacing and zero overspend across all platforms.
  • KPI-Driven Critical Thinking: Continuously analyze performance against core KPIs (CPL, CPA, ROAS,) to diagnose dips and implement immediate strategic pivots.
  • Internal Strategy Consultant: Proactively identify "low-hanging fruit" and digital growth opportunities, advising internal teams on how to improve performance for specific partner locations.
  • Full-Funnel Attribution: Analyze customer intent and sales funnels to bridge the gap between digital spend and localized sales results.

Requirements

  • 2+ years of experience working with a variety of paid media channels, including; paid social, YouTube, display and paid search at a leading marketing agency.
  • Demonstrable experience with campaign planning, optimization, and analysis.
  • The ability to think adeptly around both creative and analytics and an understanding of how they work together to drive a return on investment.
  • A strong grasp of performance media best practices.
  • Hands-on experience with digital ad platforms, including Facebook Ads Manager and Google Ads. (Bonus points for experience with others such as Snap, TikTok, Twitter, and so on.)
  • An understanding of digital ad tech, inducing the ability to work with conversion tracking systems.
  • Aptitude for working with and gaining insights from data
  • Strong MS Excel skills, including the use of functions, filters, and pivot tables.
  • Understanding of common paid media metrics as well as broader digital subscription metrics such as LTV, churn rate, etc.
  • The ability to analyze campaign performance data and translate that analysis into key insights.
  • Strong organizational skills and the ability to work within a process management system while also proactively identifying areas for workflow improvement.
  • A desire to work with some of the brightest minds in the industry.
  • Real-world experience as a Digital Analyst or in a similar role.
  • Expertise in Google Analytics.
  • In-depth understanding of SEM campaign strategies and SEO practices.
  • Experience with PPC campaigns.
  • Knowledge of MS Excel.
  • Analytical abilities.
  • BSC in Marketing or a relevant field.

Preferred

  • Bonus points for experience with other platforms such as Snap, TikTok, Twitter
  • A process-minded forward thinker.
  • All about the metrics, quality and details.
  • An autonomous, passionate worker who claims ownership of their day-to-day work and the outcome of their efforts.

Benefits

  • Unlimited PTO Plan that encourages flexibility, accountability, and work-life balance
  • Eligible for full health, dental, vision benefits within the first 90 days of employment
  • Drive pays 100% of premiums for STD, LTD, and Life Insurance
  • 401k with up to a four percent match after your first full year at Drive
Drive Social Media logo

Drive Social Media

3.6 Glassdoor

Drive Social Media takes a holistic approach to designing strategies for our clients. We work with growth minded brands in a range of industries; restaurant/bar, fitness, legal, construction, packaged goods, etc.Our approach:• Identify ideal buyer persona.• Comprehensive analysis of current marketing efforts with emphasis on digital.• Educate clients on scope of inbound marketing process and steps necessary to optimize.• Build social networks with highly targeted ads based on predetermined demographics. • Generate qualified B2C leads or leads for potential franchise sales.• Implement content management strategy asserting brand or spokesperson as a though leader.• Manage review sites and brand mentions on social platforms to protect valuable brand reputation.• Seek to convert customers into digital brand advocates.

Founded in 2012
St Louis, Missouri, USA
278 employees (74 in marketing)
61% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
4.3K
Monthly Google Ads Budget
$831
Traffic Source Mix
Search
28.5%
Direct
55%
Referral
6.1%
Social
9.1%
Paid
1.2%

Headcount Trend

Current headcount: ~278

Marketing Team

Marketing Team Size
58 (21% of company)
Median Career Experience
6 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

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