Digital Advertising Strategist

Responsibilities

• Paid Media Strategy & Planning — 30%
• Develop and execute paid media strategies aligned with college marketing and campaign objectives.
• Translate campaign goals, audiences and messaging into channel and media strategies.
• Recommend appropriate platforms, audiences, placements, budgets, and flighting based on campaign objectives.
• Develop media plans and budget recommendations for recruitment, reputation, awareness, and other priority campaigns.
• Identify opportunities to expand or refine paid media capabilities as platforms and audience behaviors evolve.
• Serve as the Texas A&M Engineering's primary subject-matter expert and strategic advisor on paid media.
• Campaign Management & Optimization — 30%
• Manage paid campaigns across platforms such as Google Ads, Meta and LinkedIn, as appropriate.
• Build, launch, monitor and optimize campaigns throughout their lifecycle.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• Four years of related experience.

Preferred

• Five years of professional experience in digital advertising, paid media, performance marketing or a related field.
• Demonstrated experience independently developing and managing paid media strategies.
• Experience managing paid campaigns across multiple digital advertising platforms.
• Experience managing or making recommendations for paid media budgets.
• Experience analyzing campaign performance and using data to optimize campaigns.
• Demonstrated ability to translate organizational goals into measurable digital marketing strategies.
• Seven or more years of relevant experience, particularly for someone expected to immediately establish and own the college's paid media function.
• Experience in higher education, enrollment marketing, nonprofit, government, or another complex institutional environment.
• Google Ads certification and/or relevant platform certifications.
• Experience with Meta Ads Manager, and LinkedIn Campaign Manager.

Benefits

• Competitive medical insurance benefits through Blue Cross and Blue Shield of Texas and Prescription coverage by Express Scripts.
• Options for Vision , Dental , Life , and Long-Term Disability insurance.
• A defined benefit retirement plan with the Teacher Retirement System of Texas (TRS) with 8.25% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Generous paid time off with holidays , vacation and sick leave .
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance and Educational release time to further your academic pursuits.
• Access to Engineer Your Wellness programs that provide opportunities for employees to engage in health and fitness.
• Wellness release time offered to employees to promote work/life balance.