Digital Advertising Strategist - Legal Vertical (min. 3 yrs. exp required) at Studio 3 Marketing | USA | $70K/yr – $95K/yr

Studio 3 Marketing

Digital Advertising Strategist - Legal Vertical (min. 3 yrs. exp required)

USA (Hybrid)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media campaigns for the legal vertical across search and social, driving client-focused acquisition, conversion optimization, and measurable performance improvements.

Platform Campaigns: Build, launch, and optimize Google Ads, Meta, Bing, LinkedIn, and emerging platforms for legal clients.
Optimization & Tracking: Manage budgets, bid strategies, targeting, landing pages, and conversion tracking with CRO tests.

Job Description

Responsibilities

Build and launch Google Ads, Bing, Meta, and LinkedIn and other social platform campaigns aligned to client goals.
Manage up to 40 legal accounts and/or equitable ad spend.
Conduct keyword research, develop ad copy, and create high-performing assets.
Oversee landing page development and deployment for new campaigns.
Perform ongoing optimization: bid strategy, location targeting, ad extensions, and conversion tracking.
Conduct weekly and monthly performance reviews and propose strategic improvements.
Collaborate with internal teams and respond to client tickets with professionalism.
Make landing page updates and recommendations for conversion optimization.
Set up and monitor experiments (Google Ads) to test and improve performance.
Build and manage ad campaigns on new platforms (Reddit, X, etc.)

Requirements

3–5 years experience in legal vertical paid media or digital marketing (i.e., MVA, Personal Injury, Family Law, Criminal Defense, etc.).
Expert knowledge of Google Ads, Meta Ads, Bing, or similar platforms.
Experienced with A/B testing and conversion rate optimization
Experienced with conversion and offline tracking.
Experienced with analytics tracking across Google Ads, Google Analytics and third party CRMs.
Detail-oriented with strong analytical and communication skills.
Collaborative team player with a growth mindset.

Benefits

401(k) matching
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Studio 3 Marketing

Founded in 2011 on the principle of quality over quantity, Studio 3 has grown to 200+ employees with offices in California, Texas, and Florida, while maintaining a 1:4 employee-to-client ratio. All work is produced in-house with no outsourcing and no templates. The agency holds a 5.0-star review rating and ranks in the top 3% nationwide for performance.Studio 3 started in performance marketing, first becoming known for helping clients’ websites rank atop search results in competitive markets. Recognizing the importance of brand, we built a Creative team that gained repute for best-in-class website design, video, photography, and ad campaigns. Seeing the need for holistic strategies, we invested in digital ads, social media, email marketing, and AI. Realizing our industry was complacently using template systems, we established an in-house team of software engineers to develop advanced marketing technology.This is the story of Studio 3. Whatever our clients need to succeed, that’s what we invest in next.

Founded in 2011

Glendale, California, USA

167 employees (92 in marketing)

linktr.ee/studio3marketing