Digital Advertising Strategist

USA (Remote)

$52K/yr – $67K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own core client outcomes by directing multi-channel digital ad campaigns, collaborating with engineers on strategy, and delivering scalable reporting that ties activity to KPI goals.

  • Own channel execution and optimization across Google Ads, YouTube, Facebook/Instagram, and programmatic to hit client KPIs.
  • Coordinate with Advertising Engineers and Architects to ensure aligned strategy and flawless execution.
  • Scale workflows, triage tickets, and feed product feedback to improve the Fluency platform and client outcomes.

Job Description

Responsibilities

  • Respond directly to client requests and communication
  • Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube, Programmatic advertising
  • Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
  • Have a firm understanding of client goals, objectives and key performance indicators (KPI)
  • Create reports to communicate strategic activities and performance improvements at scale
  • Work with internal team members to ensure that Fluency’s Managed clients are properly supported
  • Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
  • Leverage Fluency to execute digital advertising campaigns at scale on multiple channels
  • Manage incoming tickets and tasks
  • Troubleshoot technical issues and validate system bugs
  • QA new releases and Provide useful feedback to the Fluency products organization
  • Contribute to internal process documentation.

Requirements

  • 1-2 Years of Digital Advertising Campaign Management (Google Ads, Facebook)
  • Experience building and managing moderately complex search campaigns
  • Strong communication, analytical and presentation skills
  • Demonstrated ability to manage and build strong client relationships

Benefits

  • Medical, dental and vision coverage for employees and their families
  • 401(k) plan with company match
  • Four weeks of Combined Time Off (CTO), flexible schedule and twelve holidays
  • Maternity and parental leave
  • Employee wellness programs and mental health support
  • Remote work flexibility and home office stipends
Fluency logo

Fluency

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Fluency is the first and only digital advertising operating system built for centralizing and scaling complex paid media portfolios across walled gardens and the open web. Combining purpose-built Robotic Process Automation for advertising with secure and integrated AI, Fluency enables seamless campaign management across thousands of campaigns with real-time optimizations, automated budget management, and comprehensive portfolio analysis.The result drives groundbreaking scalability, time savings, operational efficiency, and profitability for the agencies and brands we serve.

Founded in 2017
Burlington, Vermont, USA
116 employees (39 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
26.9K
Monthly Google Ads Budget
$470.1K
Traffic Source Mix
Search
41.7%
Direct
47.8%
Referral
6.4%
Social
2.2%
Paid
1.8%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
30 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$41M
Last Raise
$40M
Series A, 3 months ago

Funding History

  • Dec 2025
    Series A • $40M
  • Jan 2020
    Seed
  • Oct 2018
    Seed • $950K