Digital Advertising Specialist

Pecan Acres, TX (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media performance across Meta and Google, owning campaigns, funnels, and testing to scale results.

  • Own end-to-end campaigns on Meta Ads and Google Ads and optimize landing pages and funnels.
  • Must-have: 2–5+ years running paid digital campaigns with hands-on Meta Ads Manager and Google Ads experience.
  • Standout: Data-driven testing and rapid scaling of winning campaigns while cutting waste.

Job Description

Responsibilities

  • Build, launch, and manage paid advertising campaigns across Meta Ads and Google Ads
  • Optimize campaigns daily, including audiences, creatives, budgets, and bidding strategies
  • Develop and refine landing pages and conversion funnels to improve lead generation and sales
  • Create and manage email marketing funnels, including automations, follow-ups, and segmentation
  • Track and analyze performance metrics such as CPL, CPA, ROAS, and conversion rates
  • Conduct A/B testing across ads, landing pages, and email campaigns
  • Identify and scale winning campaigns while reducing wasted ad spending
  • Collaborate on creative, messaging, and offers to improve performance

Requirements

  • 2–5+ years of hands-on experience running paid digital advertising campaigns
  • Proven experience inside Meta Ads Manager and Google Ads (must have personally executed campaigns)
  • Strong understanding of conversion funnels and lead generation strategies
  • Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Mailchimp, or similar)
  • Comfortable analyzing data and making performance-driven decisions
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Experience with landing page tools (e.g., Webflow, ClickFunnels, Unbounce)
  • Familiarity with CRM systems and lead tracking
  • Basic copywriting skills for ads and email sequences
  • A true operator who enjoys being in the platforms daily
  • Data-driven and results-oriented
  • Proactive in testing, learning, and iterating quickly
Kenneth Copeland Ministries logo

Kenneth Copeland Ministries

For over 55 years, Kenneth Copeland Ministries has been passionately teaching Christians all over the world how to apply the principles of faith found in God’s WORD to their lives. We believe the wisdom of God’s Word can help you live a life of victory—no matter what situation you may find yourself in today. As a result, hundreds of thousands of Christians have learned how to apply The WORD to their lives, find their unique voice, and live in victory.We have seven ministry offices around the world: United States, Canada, Africa, Asia, Australia, Europe, Ukraine and Latin America. Our God-given directive is to preach and teach the uncompromised WORD of God on every available voice, which is being accomplished through a variety of channels, including our Believer’s Voice of Victory (BVOV) TV and radio broadcasts, podcast and magazine; VICTORY channel TV network; Believers’ Conventions, Victory Campaigns and Living Victory meetings; published books, website, and social media channels, to name a few.With the expansion of technology, we have more work to do now than ever. We are determined to let the world know Jesus is LORD, and we’re not slowing down anytime soon!Our dedicated staff works together to make our vision and mission a reality. As a team, we support every endeavor Kenneth and Gloria Copeland establish and stand with them in prayer. Through love, unity and Christian values, we maintain the highest level of excellence and integrity in the workplace.Every year, we grow into a stronger team of believers—each uniquely gifted and skilled. Together, we share our talents to minister to and build up the Kingdom of God. It is the heart of our team to love, support and pray for our Partners and Friends. When each day is done, we're satisfied that we’ve made an eternal difference in the lives of others all around the globe.

Founded in 1967
Fort Worth, Texas, USA
306 employees (59 in marketing)

Traffic Signals

Monthly Visitors
497.5K
Monthly Google Ads Budget
$58.8K
Traffic Source Mix
Search
51.8%
Direct
41.6%
Referral
4.2%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~306

Marketing Team

Marketing Team Size
33 (11% of company)
Median Career Experience
15 years
Median Tenure
13.2 years
Marketing Roles Posted (Last 30 Days)
2