Digital Advertising Manager

Responsibilities

• - Lead digital advertising strategy across multiple prevention campaigns, translating intervention objectives into effective audience targeting, channel selection, creative approaches, and campaign plans.
• - Oversee the full campaign lifecycle, from creative development and setup through launch, optimization, and reporting, providing hands-on technical expertise and troubleshooting when needed.
• - Manage advertising budgets across campaigns and platforms, including allocation, pacing, forecasting, and expenditure tracking.
• - Analyze advertising performance and cost-effectiveness, using findings to improve engagement, conversions, targeting, and resource allocation.
• - Maintain relationships with advertising platforms and vendors, staying current on platform capabilities, policies, and emerging practices.
• - Lead the evolution of Moonshot's digital advertising approaches, expanding beyond predominantly text-based advertising through video, visual storytelling, interactive content, creator and influencer partnerships, and emerging technologies.
• - Develop and test innovative creative formats and audience engagement strategies, using experimentation and performance data to identify and scale effective approaches.
• - Explore emerging technologies and changes in digital discovery, including AI-enabled creative tools and generative engine optimization (GEO).
• - Provide project direction and technical oversight to junior campaign managers and analysts, ensuring effective day-to-day delivery.
• - Serve as the team's primary technical resource, providing hands-on troubleshooting, training, and coaching to develop colleagues' advertising capabilities.

Requirements

• - Demonstrated experience developing, managing, and optimizing digital advertising campaigns, including strategic responsibility for multiple campaigns and advertising budgets.
• - Hands-on expertise with major digital advertising platforms, including campaign setup, troubleshooting, optimization, audience targeting, A/B testing, and performance measurement.
• - Experience with non-commercial campaigns, such as strategic communications, public health, or social impact, or demonstrated ability to adapt commercial digital advertising approaches to awareness, behavior change, and other non-transactional objectives.
• - Experience developing innovative advertising strategies, creative formats, and audience engagement approaches, using performance data to inform improvements.
• - Strong analytical, budgeting, and project management skills, including the ability to manage competing priorities and optimize advertising expenditure.
• - Experience providing technical guidance, coaching, or training to colleagues, particularly less experienced campaign staff.
• - Strong communication, collaboration, and problem-solving skills, with the ability to translate technical concepts for non-specialist stakeholders.
• - Candidates must be eligible to work in the US, and will be required to undertake and pass any relevant security clearance procedures per client needs.

Preferred

• - Experience with video advertising, visual storytelling, creator or influencer marketing, interactive content, or other innovative digital engagement formats.
• - Familiarity with AI-enabled creative technologies, generative engine optimization (GEO), or emerging digital discovery approaches.
• - Experience working in a digital marketing agency, consultancy, or other multi-client environment.
• - Knowledge of targeted violence prevention, P/CVE, online harms, or related fields.
• - Experience developing standardized advertising processes, training resources, or technical quality assurance frameworks.

Benefits

• - 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
• - Flexible public holiday policy with the option to work federal holidays in exchange for a day off at another time.
• - Full private healthcare package, including coverage for partners and children.
• - Dental & Vision Insurance.
• - Life & Disability Insurance.
• - 24/7 access to free counseling via our Employee Assistance Program.
• - 3% matched 401k contributions.
• - 401(k) Roth Contributions.
• - Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
• - All permanent employees are granted share options upon employment.