Account Director, Advertising Performance
Sacramento, CA (On-site)
Posted 1 day ago
Job Summary
Own the end-to-end media strategy and delivery for client campaigns, from ideation and proposal through execution, optimization, and post-campaign analysis, collaborating across teams to align with client objectives.
- Lead strategy, execution, and post-campaign learnings across broadcast, digital, social, and podcast channels
- Coordinate cross-functional teams to ensure campaigns meet client objectives and benchmarks
Job Description
Responsibilities
- Generates best in class strategic proposals combining ideation, research, statistical data and graphics.
- Identifies the target audience for a campaign and decides how best to communicate to that audience.
- Collaborates with team members to understand the clients’ business objectives and develop comprehensive media strategy.
- Daily involvement and understanding in the media buying, planning and execution of each campaign.
- Maintains and optimizes client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
- Responsible for full delivery against dollars booked across all broadcast, digital, social, and podcast deliverables.
- Works with ad/pod ops to provide critical thinking and troubleshoot any creative/tracking opportunity areas.
- Provide industry-leading post-campaign analysis by partnering with internal subject matter experts, and creating comprehensive recaps, learnings, & recommendations.
- Collaborate with our internal billing & finance team monthly to ensure reconciling billing promptly.
- Day-to-day duties include digital asset creation and delivery tracking, research, ideation on projects, strategic proposal writing, statistical analysis, campaign financial reconciliation, understanding schedule building and trafficking creative to media partners to support teammates, and recap preparation.
Requirements
- 5-7+ years of media and project management experience at major advertising agency and/or client side.
- Firm understanding of media assets, terminology, methodology and delivery reports.
- Excellent communication and teamwork skills with ability to quickly adapt to changes in workflow, client requests, internal software, and more.
- Strong analytical and resourceful problem-solving skills with ability to work independently.
- Solid math skills and experience in campaign budget tracking, invoicing, and financial reconciliation across multiple platforms and vendors.
- Advanced skills in Microsoft Office and social media platforms (Facebook, X (Twitter), TikTok, Instagram, Snapchat and more).
- Excellent interpersonal skills and collaboration with others.
Preferred
- - Respect for others and a strong belief that others should do this in return
- - In-Depth knowledge of the media industry and related sales processes
- - Ability to apply expertise in a complex sales environment to service large accounts and/or complicated business segments
- - Confidence to prospect and quickly build rapport with customers, adapting messaging and style based on customer needs
- - Ease working with senior level executives and using influencing skills to negotiations and drive sales
- - Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust
- - Confidence to solve complex problems using analysis, judgement and multiple sources of information
- - Accountability for your own work and a desire to provide guidance to new team members
- - Business development experience with new and existing customers
Benefits
- Benefits: iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following: - Employer sponsored medical, dental and vision with a variety of coverage options - Company provided and supplemental life insurance - Paid vacation and sick time - Paid company holidays - A Spirit day to encourage and allow our employees to more easily volunteer in their community - A 401K plan - Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving - A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio in every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
Salaries
Posted range
$104K/yr – $130K/yr
Taken straight from the job posting.
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Funding
Funding History
- Feb 2017Debt Financing • $476.4M
- Dec 2013Debt Financing • $621.9M
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