Responsibilities

• Own the day-to-day management of a portfolio of paid advertising campaigns including campaign creation, optimization, and creative testing
• Proactively identify problems and the best advertising tactics to improve campaign performance, increase efficiency, and enhance lead quality
• Manage ad spend to ensure campaigns stay on budget while hitting performance targets
• Provide guidance for campaign content creation including ads, web pages, and screening forms
• Support marketing efforts, plans, and strategies through the creation, implementation, and execution of various digital marketing projects
• Work closely with the Customer Success team to provide updates and ensure they are kept apprised of all developments that may impact campaign performance
• Perform quality assurance checks across all creative assets and campaign setups prior to launch, ensuring accuracy and functionality
• Contribute to product development by generating innovative ideas for new product features, enhancing marketing analytics, and optimizing study performance

Requirements

• Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing
• 2+ years of professional experience in a digital marketing role
• Hands-on experience managing Meta advertising campaigns (Facebook/Instagram) and a solid understanding of paid digital channels including social, search, display, and video
• A track record of driving leads through paid advertising while successfully managing multiple campaigns or clients
• Confident in synthesizing complex or technical information into clear, compelling ad copy and messaging
• Genuinely curious about data and enjoy digging into performance metrics, drawing insights, and using what you find to make smarter decisions
• Highly organized with the ability to manage several campaigns or initiatives concurrently without losing momentum
• A strong communicator who collaborates well across teams and isn’t shy about sharing ideas
• Comfortable using AI tools and excited about how they can make your work sharper and more efficient
• Always keeping an eye on what's new in digital advertising and eager to bring fresh thinking to the table

Preferred

• Experience with Google Ads or programmatic advertising platforms
• Familiarity with analytics tools such as Google Analytics, Looker, or similar
• Experience in data analysis with the ability to interpret trends, draw meaningful conclusions, and translate findings into actionable recommendations
• Experience with A/B testing and creative experimentation