Responsibilities

• Partner with the VP of Brand Creative and cross-functional teams to develop culturally relevant, forward-thinking concepts that translate data and insights into visual narratives and experiences that resonate with consumers.
• Lead the design vision and art direction for brand identity and campaigns from concept through execution, ensuring consistency and excellence across all 360° touchpoints—including print, digital (site, email, sms), paid social, and packaging (physical packaging secondary, unboxing collateral, etc..)
• Partner with growth marketers and external creative agencies to analyze performance and audience insights to develop ads that balance brand ethos with performance goals. Provide clear, constructive design direction and feedback to cross-functional creative partners and external videos.
• Manage, mentor, and develop a team of full-time and contract multidisciplinary designers, fostering a culture of collaboration, innovation, and excellence.
• Translate strategic business priorities into design concepts that elevate the brand and deliver measurable impact.
• Oversee creative development across all touchpoints for seasonal campaigns, product launches, and ongoing business-as-usual initiatives.
• Present creative concepts to internal stakeholders, incorporating feedback through thoughtful, solution-oriented design thinking.
• Balance creative vision with commercial objectives to deliver work that is both distinctive and effective.
• Develop and maintain campaign toolkits, visual guidelines, and scalable systems that uphold brand principles for both internal and external partners.
• Oversee and approve brand and product imagery across site, digital marketing, print collateral, and paid media; partner with Creative Operations to track usage rights and maintain the image library.
• Provide feedback, guidance and storyboard frameworks for performance marketing ads.
• Partner with Project Management to guide resource planning and prioritization across multiple projects and roadmap.
• Collaborate with partner teams (Marketing, Social, Digital Product, and Operations) to ensure cohesive, integrated brand execution.

Requirements

• 10+ years of creative experience, including 5+ years of manager experience at a direct-to-consumer or globally recognized brand, subscription brand experience is a plus!
• Skilled at developing and building teams, ability to mentor and provide career development plans.
• Demonstrated success leading multidisciplinary teams across multiple channels and touchpoints.
• Deep understanding of beauty (masstige to prestige), fashion, and design trends, with a passion for innovation and creating consumer-centric experiences.
• Strategic thinker with the ability to translate business goals into impactful creative solutions.
• Proven record of delivering design excellence and measurable results across digital, print, and paid media.
• Awareness of emerging technologies, including AI, and their potential to enhance creative workflows.
• Strong communicator adept at partnering with creative and cross-functional teams.
• Solid foundation in packaging design and experience scaling design systems across physical and digital products.
• Skilled at balancing creative needs with commercial priorities in a fast-paced, hands-on environment.

Benefits

• A competitive and flexible PTO policy
• Competitive compensation package
• 8 weeks of Work From Anywhere
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• FSA and commuter benefits
• Snacks and vending machine available on site