Responsibilities

• Creative Vision & Strategy: Articulate a clear and compelling creative vision for Purdue Global that is aligned with our brand and marketing strategy along with our business objectives.
• Creative Vision & Strategy: Translate marketing objectives and audience insights into innovative and effective creative concepts.
• Creative Vision & Strategy: Stay abreast of industry trends, emerging technologies, and best practices in design, marketing, and higher education.
• Creative Vision & Strategy: Champion a culture of creativity, collaboration, and continuous improvement within the creative team.
• Creative Execution & Production: Oversee the development and production of all marketing materials, including: Digital advertising (display, social media, video); Website design and content; Email marketing templates and content; Social media graphics and videos; Presentations and other internal communications materials; Event materials (as needed).
• Creative Execution & Production: Ensure all creative output is on-brand, visually appealing, and effectively communicates the desired message.
• Creative Execution & Production: Manage the creative workflow, ensuring projects are delivered on time and within budget.
• Creative Execution & Production: Maintain high standards of quality and accuracy in all creative work.
• Adoption and Oversight of AI Tools: Evaluate, integrate, and oversee the ethical and effective use of generative AI tools (e.g., image generation, copywriting assistance) within the creative team’s workflow.
• Adoption and Oversight of AI Tools: Develop internal guidelines and best practices for leveraging AI to enhance creative efficiency and output while maintaining brand integrity and originality.

Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a related field.
• Minimum of 8-10 years of experience in a creative leadership role, preferably in an agency or in-house marketing department.
• Experience in higher education marketing is highly desirable.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Experience managing and mentoring a creative team.
• Experience working with and managing external vendors.
• Experience with video production and editing software (e.g., Premiere Pro, After Effects) is a plus.

Preferred

• Master’s degree preferred.
• Higher education marketing is highly desirable.
• Experience with video production and editing software (e.g., Premiere Pro, After Effects) is a plus.
• Experience in a leadership role in a creative setting.

Benefits

• Learn more about our Benefits Here!