Deputy Director of Marketing

Responsibilities

• Serve as the Director of Marketing's trusted second-in-command, providing direction and guidance to marketing staff on the Director's behalf, supporting departmental priorities, and ensuring leadership continuity in the Director's absence.
• Design, implement, and manage a department-wide marketing project management system, including project intake, prioritization, assignments, timelines, resource allocation, status tracking, and reporting.
• Coordinate day-to-day marketing execution across staff and vendors, providing direction on the Director's behalf, reviewing deliverables, and ensuring accountability for deadlines and quality standards.
• Manage budget tracking, invoice processing, payment reconciliations, vendor records, and departmental procedures and documentation.
• Maintain brand consistency and support the creative team through clear briefs, constructive feedback, and coordination of deliverables.
• Identify opportunities to improve operations through automation, emerging tools, and more efficient processes.
• Design, implement, and manage AUSA's marketing measurement framework, to establish KPIs, attribution standards, conversion tracking, and reporting processes across a multi-channel environment.
• Personally configure and maintain marketing tracking infrastructure, including Google Analytics 4 (GA4), Google Tag Manager, UTM parameters, conversion events, and related tools.
• Develop dashboards and reports that evaluate impressions, reach, clicks, leads, conversions, related costs, rates and ROI.
• Use performance data, testing, and audience insights to recommend improvements to campaigns and marketing investments.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 7+ years of progressive experience in integrated marketing, digital marketing, growth marketing, or related disciplines.
• Demonstrated ability to lead cross-functional marketing initiatives, provide constructive feedback, coordinate staff and resources, and exercise sound judgment when acting on behalf of department leadership.
• Demonstrated hands-on experience implementing and maintaining marketing measurement systems, including GA4, Google Tag Manager, conversion tracking, UTM parameters, attribution, and performance dashboards.
• Experience designing, implementing, and managing project management systems and workflows that improve team coordination, visibility, and accountability.
• Strong knowledge of digital advertising, campaign analytics, audience targeting, and performance optimization.
• Strong creative judgment, including the ability to create and evaluate marketing materials, provide constructive feedback, and maintain brand consistency.
• Experience with website performance optimization, landing pages, email marketing, and marketing automation platforms.
• Excellent organizational, analytical, written communication, and interpersonal skills.
• Sound judgment, initiative, attention to detail, and the ability to manage competing priorities in a fast-paced environment.

Preferred

• Direct experience with the U.S. Army is preferred and but is not required.
• Working knowledge of Adobe Creative Suite for light production work, such as resizing graphics, updating flyers, or creating simple digital assets, is a plus.
• Occasional travel may be required.