Responsibilities

• Leadership & Strategy (25%) - Partner with Director of Creative and Digital Strategy (DCD) to elevate Vital Strategies as a leading global public health organization, positioning Vital as a unique and creative brand.
• Leadership & Strategy (25%) - Partner with DCD on vision and strategy for digital marketing, owning the digital team execution against website, microsites, social channels, email marketing and digital paid advertising
• Leadership & Strategy (25%) - Identify and implement standard operating procedures (SOPs) for content planning, editorial calendars, and project management to ensure agility and consistency.
• Leadership & Strategy (25%) - Participate in planning meetings led by program, communications, development, or other teams where digital campaigns may be required.
• Leadership & Strategy (25%) - Establish KPIs, milestones and roadmap to achieve growth across our channels
• Leadership & Strategy (25%) - Manage the day-to-day operations to ensure timely and responsive service to complete request from other teams and team members
• Leadership & Strategy (25%) - Actively manage digital team expectations and workloads, identifying the need for consultant support to accomplish any priority tasks
• Leadership & Strategy (25%) - Work as an active and curious explorer on how new tools – especially AI – can increase efficiency, quality control
• Leadership & Strategy (25%) - Support on strategy presentations to leadership with digital insights and performance data.
• Digital Marketing Strategy & Growth (25%) - Oversee the production of high-quality and creative content across all digital platforms to grow our global audience and promote our organizations objectives, products and people.