Deputy Chief Marketing and Communications Officer

Conway, SC (On-site)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the operational leadership and execution of integrated university marketing and communications strategies, overseeing divisional operations, budgeting, and cross-functional campaigns across the hub-and-spoke model.

  • Lead operational strategy and performance management
  • Oversee campaigns, resources, and partnerships

Job Description

Responsibilities

  • Operational Leadership: Provides operational leadership for University Marketing and Communications, translating institutional priorities into strategic plans, measurable objectives, and effective workflows. Oversees divisional operations, performance management, and professional development while fostering accountability, collaboration, and continuous improvement.
  • Integrated Strategy Execution: Leads the execution of institutional marketing and communications strategies across the University’s hub-and-spoke model, providing guidance and support to embedded communicators. Promotes collaboration, brand consistency, messaging alignment, and communications best practices across the MarComm network.
  • Campaign Implementation: Leads integrated marketing and communications campaigns that advance enrollment, fundraising, brand positioning, and other institutional priorities. Uses research, audience insights, and analytics to evaluate performance and optimize results.
  • Resource Management: Oversees divisional budgets, resource allocation, contracts, procurement, and vendor relationships to ensure effective stewardship of resources and support institutional objectives.
  • Occasional travel, nights and/or weekends. Must be flexible to meet the special scheduling needs of the university.
  • Associate Vice President (UC61/611228945/FTE-S01211P), full-time position with benefits.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related field.
  • At least five (5) years of progressively responsible leadership experience in marketing and communications.

Preferred

  • Master’s degree strongly preferred.
  • Experience in higher education or similarly complex organizations.
  • Experience managing integrated marketing and communications campaigns and cross-functional teams.
Coastal Carolina University logo

Coastal Carolina University

Coastal Carolina University is a comprehensive, public liberal arts institution in Conway, South Carolina. The University offers over 100 undergraduate and over 30 graduate-level (doctoral educational specialist, masters) major fields of study including specialized concentrations across six academic colleges. The University offers the Ph.D. in marine science: coastal and marine systems science, and the Ph.D. in education sciences. A diverse population of more than 10,400 students from across the country and around the world engages with a world-class faculty, and they all enjoy an inspiring cultural calendar and a tradition of community interaction fueled by 183 student clubs, organizations and honor societies. Students learn, study and interact in high-quality facilities, including the HTC Student Recreation and Convocation Center, the Bryan Information Commons, and the Lib Jackson Student Union. The 17 Coastal Carolina athletic teams compete in Division I of the NCAA as members of the Sun Belt Conference. The University’s mascot is the Chanticleer, a proud, fierce and quick-thinking rooster derived from Geoffrey Chaucer’s “Canterbury Tales.” The football, softball and baseball teams all compete in the new TD Sports Complex, which houses Springs Brooks Baseball Stadium. The University comprises 115 main buildings on 621 acres, including the Coastal Science Center and the Burroughs & Chapin Center for Marine and Wetland Studies on the East Campus, and the General James Hackler Golf Course, a public 18-hole golf facility adjacent to campus. The University also offers courses and events at several satellite locations along the Carolina coast. A 1,105-acre tract, including a portion of Waties Island, provides a natural laboratory for extensive study in marine science and wetlands biology on an Atlantic coast barrier island. Coastal Carolina University was founded in 1954 as Coastal Carolina Junior College and became an independent university in 1993.

Founded in 1954
Conway, South Carolina, USA
3.4K employees (275 in marketing)

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$85K/yr

Most pay falls between $69K and $114K. Based on 804 salaries.

See all Coastal Carolina University salaries

Traffic Signals

Monthly Visitors
389.1K
Traffic Source Mix
Search
44.7%
Direct
48.6%
Referral
5%
Social
1.4%
Paid
0.2%

Headcount Trend

Current headcount: ~3.5K
Coastal Carolina University logo

Deputy Chief Marketing and Communications Officer

Coastal Carolina University · Conway, SC · On-site