Responsibilities

• Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events
• Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams
• Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities
• Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunity
• Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs
• Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI
• Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions
• Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.
• Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support

Requirements

• 8+ years of experience in demand generation, field marketing, or integrated marketing in B2B
• Proven track record driving pipeline through experiential programs, with demonstrated ability to tie activity to measurable revenue outcomes
• Experience executing experiential programs through partner organizations or shared marketing infrastructure in large organizations, not solely through a standalone, owned program
• Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across sales, marketing, and operations
• Deep familiarity with first-party and third-party event formats and the distinct strategies each requires
• Data-driven approach to program planning and performance measurement
• Comfort operating in fast-paced, matrixed environments with multiple competing priorities

Preferred

• Experience marketing within or alongside a large enterprise technology company (e.g., Salesforce, Microsoft, Google, SAP)
• Familiarity with Salesforce's experiential and event portfolio, including Dreamforce and World Tour
• Experience with Business Insights tools (Tableau Preferred) and CRM-integrated marketing programs (Salesforce CRM preferred)
• Demonstrated ability to work across global markets and time zones