Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends
• Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion
• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions
• Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning
• Own the execution plan, timeline, and dependency management of approved campaigns
• Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination
• Pull and validate outbound email, nurture, and other channel metrics monthly
• Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data
• Own the development of internal resources that help drive alignment across departments, including process documentation
• Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)
• Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)
• Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision
• Ability to analyze campaign metrics to drive improvements in marketing tactics
• Strong organizational skills, including driving multiple projects simultaneously with attention to detail
• Data-driven, with a commitment to experimenting for measurable results
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Curiosity about AI and automation to reduce manual workloads

Benefits

• competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.