Demand Generation Specialist

Responsibilities

• - Build lead capture and processing mechanisms into new and existing activation and engagement programs, translating program participation into measurable sales pipeline within Rehlko’s CRM and opportunity registration systems.
• - Partner with sales leadership to define lead identification criteria, ensuring a shared standard for what makes a sales-ready lead.
• - Manage the lead handoff process between channel marketing and sales, supporting a smooth transition from marketing engagement to sales follow-up.
• - Analyze engagement signals derived from programs to identify which activities indicate reliable buying intent and advise team how to build effective lead capture into initiatives.
• - Report on lead volume, source, and quality on a regular cadence, giving the team visibility into program performance to support program shaping and effectiveness.
• - Evaluate program results to inform where future demand generation investment will have greatest impact.
• - Maintain an ongoing feedback loop with sales on lead quality, keeping identification criteria aligned with market and channel conditions.
• - The role does not own Sales follow-up, opportunity progression, quoting, CRM administration, or revenue delivery. The role creates and governs the demand process, provides performance visibility, and recommends improvements.
• - This list of specific responsibilities is not exhaustive, and position will include other duties as assigned.

Requirements

• - Bachelor’s degree in marketing, business communications, or relevant field required
• - 4-6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
• - Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
• - Working proficiency with a CRM/ Sales Force (preferred), and/or marketing automation platform (e.g., Salesforce, HubSpot, Marketo) for tracking lead source, volume, and conversion.
• - Experience working cross functionally and reporting on program performance to internal stakeholders.
• - Experience translating engagement activity (training, events, content) into lead signals, rather than solely relying on outbound/paid lead gen.
• - Primarily domestic vendors, channel partners, customers, and events - approximately 20%.
• - Demonstrated experience with tools such as Power Bl, Salesforce, Google Analytics, and Microsoft 365 products.

Preferred

• - Related advanced degree, certification or specialization is preferred, not required.
• - Industrial/durable goods background with long, technical, consultative sales cycles.
• - Exposure to a business going through a commercial model shift (e.g., channel-led to channel-driven), and related marketing operations.
• - Experience in channel/distributor sales model, where leads pass through a third-party sales force rather than a direct sales team.

Benefits

• - Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities, along with competitive benefits and compensation. Our Purpose—Creating an energy resilient world for a better future—and Values: Curiosity, Trust, Pace, and Excellence, are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at http://www.rehlko.com/who-we-are .
• - In addition to the investment in your development, Rehlko offers a benefits package including a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more!?